December 2024 Release Notes 🎄
Hello! 🎁 December is here, and with it comes a host of exciting new updates and features at Metadata! As we close out the year, we’re thrilled to bring you enhancements designed to make your campaigns even more effective and user-friendly.
Let’s unwrap what’s new and see how these updates can elevate your experience. 🚀
- Spotlight: Person Level Intent
What It Is:
Leverage the MetaMatch database to identify specific visitors based on IP addresses, translating website visits into actionable leads.
Key Functions:
- Match visitor IPs to contact details where available
- Privacy toggle included to ensure compliance
Why It’s Important:
Transforms anonymous website traffic into identifiable opportunities, empowering targeted outreach.
- Connected TV (CTV) Ads for LinkedIn
What It Is:
Create, manage, and track LinkedIn CTV Ads from Metadata. This new ad type allows advertisers to reach audiences on connected TV platforms, enhancing brand visibility in shared home-viewing environments.
Key Functions:
- Launch and manage LinkedIn CTV Ads directly
- Extend brand presence to connected TV audiences
Why It’s Important:
Expands your reach and supports innovative ad strategies on new platforms.
- Buying Stage Filters for G2 Audiences
What It Is:
Filter audiences from G2 Intent Data by specific Buying Stages, tailoring your outreach strategies to align with their readiness to buy.
Key Functions:
- Options include Awareness, Consideration, and Decision stages
- Available for both G2 LinkedIn and MetaMatch audiences
Why It’s Important:
Refines targeting and improves the relevance of campaigns by focusing on specific stages of the buying journey.
- Google Social Login for Metadata Accounts
What It Is:
Simplified login process by allowing users to link their Metadata account with their Google credentials. No separate password required!
Key Function:
- Use Google email credentials to log in and link Metadata accounts
Why It’s Important:
Streamlines user access and enhances security with Google’s login infrastructure.
- LinkedIn Campaign Ingredient Migration
What It Is:
You can now import audiences and image ads directly from LinkedIn into Metadata, eliminating the need to recreate campaigns from scratch.
Key Functions:
- Automated migration of LinkedIn campaign elements like audiences and image ads
- Simplified setup for trial users and new accounts
Why It’s Important:
Reduces friction for new users, improving onboarding speed and efficiency while saving time for PMM teams.
- New UI for Audience Creation
What It Is:
Introducing a new and simplified user interface for Audience Creation. Users can toggle back to the Classic UI for one month before the transition is finalized.
Key Functions:
- Enhanced user experience for streamlined audience creation
- Classic UI available temporarily for ease of transition
Why It’s Important:
Improves usability and reduces time spent on audience setup.
- Click-through Conversions and Cost per Click Through Conversion Visibility
What It Is:
View Click-through Conversion data and Cost per Click-through Conversion directly in the Experiments table.
Key Functions:
- Track conversions from ads that influenced users across sessions
- Calculate cost per click-through for better ROI analysis
Why It’s Important:
Provides a clearer understanding of campaign influence and helps optimize ad spend.
