January 2024 Release

Hello! 🌟📅 Welcome to January and a bright start to 2024 with Metadata! As the new year unfolds, we’re excited to share some groundbreaking updates and innovations.

Embrace the energy of a fresh start and get ready to discover what’s new with us.

Be sure to watch our latest webinar recording to catch up on all these new features. It’s informative, engaging, and the perfect way to stay ahead in the new year! 🚀💡

What’s New:

1. Duplicate an Ad from Facebook or LinkedIn to Instagram

Status: General Access

What It Is:

A new feature that allows users to duplicate LinkedIn or Facebook ads (specifically image and video ads) directly to Instagram with a single click, streamlining the ad creation process.

Key Functions:

  • One-Click Duplication: Easily replicate Facebook or LinkedIn video and image ads to Instagram.
  • Cross-Platform Flexibility: Test ad performance across platforms without creating new content.
  • Supports Video and Image Ads: Specifically tailored for video and image ad formats.

Why is it important: This feature simplifies the process of multi-platform advertising, enabling users to quickly expand their reach and test the effectiveness of their ads on different social media channels. It’s particularly useful for marketers looking to maximize their content’s impact with minimal effort.

2. Edit Target Groups on Active Campaigns

Status: General Access

What It Is:

Enhanced feature allowing users to edit Target Groups that are actively linked to experiments in different statuses (draft, active, paused, failed, completed).

Key Functions:

  • Expansion: Builds on the initial release, now permitting edits to Target Groups in use.
  • Flexible Editing Capability: Enables modification of Target Groups at any stage of the experiment.

Why is it important:

This update significantly increases the flexibility and adaptability of campaign management, allowing for real-time adjustments and optimization of targeting strategies, even for live or completed experiments.

Note: Editing a Target Group will affect all active campaigns that are using that particular Target Group. This allows for widespread changes across multiple campaigns, enhancing consistency and efficiency in campaign management.

3. Metadata Analytics

Status: Beta opt-in

What It Is: Includes revamped navigation and Thoughtspot integration, categorizing reports into semantic groups and offering enhanced data interaction capabilities.

Key Functions:

  • Semantic Report Grouping: Reports categorized under ABM, Performance, and Attribution for easier navigation.
  • Customizable Favorites: Users can mark frequently used reports as favorites for quick access, and view their reports under “My reports”.
  • Thoughtspot Integration: Allows in-depth data exploration, comparison, and exportation.

Why is it important: This update transforms how users interact with analytics by providing more organized access and advanced data analysis tools. It enables deeper insights and more personalized reporting experiences, crucial for data-driven decision-making.

4. Discover: Filters & Sales Use Cases

Status: Beta opt-in

What It Is: Enhances customer segmentation by allowing users to filter accounts visiting their website based on various criteria.

Key Functions:

  • Marketing Effort Segmentation: Utilizes UTM filters to segment based on specific marketing campaigns.
  • Intent Signal Analysis: Filters accounts by URLs visited, visitor numbers, and session totals, indicating user interest.
  • Firmographic Data Filtering: Segments based on industry, company size, and revenue.
  • CRM Data Integration: Allows filtering by account owner and differentiates between known and new accounts.

Importance: This feature provides a more granular understanding of website traffic, enabling targeted marketing strategies and personalized engagement by leveraging diverse data points from marketing, intent, firmographics, and CRM.

5. Spotlight: Account filters

Status: Open Beta

What It Is: Refined filtering of account journeys based on various criteria like account status, marketing/sales touchpoints, and specific account lists.

Key Functions:

  • Versatile Account Filtering: Allows filtering by account status, touchpoints, and account list inclusion.
  • Detailed Interaction Tracking: Identify accounts with specific engagement patterns, like multiple website visits.
  • Targeted Account Analysis: Enables pinpointing accounts in particular stages, such as open opportunities from specified ABM lists.


This tool enhances the precision of account monitoring and strategy development. It’s invaluable for marketers and sales teams aiming to identify and engage with accounts showing high potential or specific interaction patterns, facilitating tailored approaches and efficient resource allocation.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews