January 2025 Release Notes  🎉

Hello! The new year is here, and we’re starting strong with exciting updates designed to streamline your campaign management and enhance your user experience. Let’s dive into what’s new and how these features can make a difference! 🚀

  1. Campaign Ingredients Migration

What It Is:

Easily import ads, audiences, and offers directly from LinkedIn into Metadata. This feature eliminates manual recreation and reduces friction for new users.

Key Functions:

  • LinkedIn Video, Image, Carousel, CTV, Convo and Document ads.
  • Access a dedicated Migration Section for seamless asset management.

Why It’s Important:

Accelerates onboarding for users while saving time and effort for existing users to bring certain ads from LinkedIn to Metadata

  1. Round Robin vs. Optimized Options for LinkedIn Ad Display

What It Is:

Choose how LinkedIn Ads within an Ad Group are displayed—Optimized (default) or Round Robin. Users can edit this at any time during the campaign.

Key Functions:

  • Optimized: Native channels prioritize high-performing ads.
  • Round Robin: Ads rotate evenly, regardless of performance.

Why It’s Important:

Gives you more control over ad delivery strategies to suit your campaign goals.

  1. Facebook Targeting Exclusion Changes

What It Is:

Updated Target Group settings in compliance with Meta’s policy change on exclusion criteria.

Key Functions:

  • Removed “Exclude Criteria” from Target Group UI.
  • Validation to ensure new campaigns do not include Facebook Native Criteria in Exclusions

Why It’s Important:

Ensures seamless compliance with Meta’s updates while maintaining campaign integrity.

  1. Bid Optimizer Event Logs
Bid Optimizer Event Logs
Bid Optimizer Event Logs

What It Is:

Optimizer Logs now include events performed by the Bid Optimizer, offering enhanced visibility into optimization actions.

Key Function:

  • Log Bid Modification events.
  • Filter logs by event type for granular analysis.

Why It’s Important:

Provides a complete view of campaign optimization efforts across Bid and Budget Optimizers.

  1. Funnel Data Duplication in Stages
Funnel Data Duplication in Stages

What It Is:

Enhancements to Deep Funnel Reporting ensure accurate stage progression tracking, even when stage mappings in CRM are skipped.

Key Functions:

  • Inferred counts for Leads and Opportunities in earlier stages.
  • Accurate representation of progression from Leads Stages to Opportunity
  • Detailed breakdowns of explicit and inferred data.

Why It’s Important:

Provides comprehensive insights into lead progression and highlights process bottlenecks.