Hello! The new year is here, and we’re starting strong with exciting updates designed to streamline your campaign management and enhance your user experience. Let’s dive into what’s new and how these features can make a difference! 🚀
What It Is:
Easily import ads, audiences, and offers directly from LinkedIn into Metadata. This feature eliminates manual recreation and reduces friction for new users.
Key Functions:
Why It’s Important:
Accelerates onboarding for users while saving time and effort for existing users to bring certain ads from LinkedIn to Metadata
What It Is:
Choose how LinkedIn Ads within an Ad Group are displayed—Optimized (default) or Round Robin. Users can edit this at any time during the campaign.
Key Functions:
Why It’s Important:
Gives you more control over ad delivery strategies to suit your campaign goals.
What It Is:
Updated Target Group settings in compliance with Meta’s policy change on exclusion criteria.
Key Functions:
Why It’s Important:
Ensures seamless compliance with Meta’s updates while maintaining campaign integrity.
What It Is:
Optimizer Logs now include events performed by the Bid Optimizer, offering enhanced visibility into optimization actions.
Key Function:
Why It’s Important:
Provides a complete view of campaign optimization efforts across Bid and Budget Optimizers.
What It Is:
Enhancements to Deep Funnel Reporting ensure accurate stage progression tracking, even when stage mappings in CRM are skipped.
Key Functions:
Why It’s Important:
Provides comprehensive insights into lead progression and highlights process bottlenecks.