July 2024 Release Notes
Hello! ☀️🌴 July has brought the warmth and vibrancy of summer at Metadata! As the days get longer and brighter, we’re thrilled to introduce a wave of new updates and features designed to elevate your experience.
Get ready to dive into the latest innovations and see what’s heating up with us.
Stay tuned to discover all the exciting updates we have in store for you this July! 🚀
- Google Ads Device Bid Adjustments
What It Is:
Allows users to set device bids from Metadata instead of using the native Google Ads interface.
Key Functions:
- Device Bid Adjustments: Users can optimize campaign bds per device by adjusting them directly from Metadata.
Why Is It Important:
Streamlines campaign management by enabling device-specific bid adjustments within Metadata, enhancing targeting efficiency.
- Match Type Selection per Keyword/Keyword Group
What It Is:
Allows users to select different Match Types (Phrase, Broad, Exact) for Keywords and Keyword Groups in Google Ads campaigns.
Key Functions:
- Match Type Selection: Users can choose different Match Types (Phrase/Broad/Exact) per Keywords and per Keyword Groups during campaign creation and updates.
Why Is It Important:
This feature provides greater flexibility and control over keyword targeting in Google Ads campaigns.
- Launch Document Ads for BA Campaigns
What It Is:
Allows users to launch Document Ads without Landing Pages or Lead Gen forms in Brand Awareness Campaigns.
Key Functions:
- Document Ads without Lead Gen Forms: Users can add Document Ads without needing Lead Gen forms, with appropriate warnings for mixed ad types.
Why Is It Important:
Provides flexibility in ad creation by supporting Document Ads without additional requirements, optimizing campaign setup.
- New Template for LinkedIn Convo Ads
What It Is:
Introduces a new Convo Ads template allowing more than 2 buttons in a message.
Key Functions:
- Flexible Button Configuration: Users can configure more than 2 buttons, which are optional.
Why Is It Important:
Enhances LinkedIn Convo Ads by providing more flexibility in message configuration, improving engagement.
- Location Setting for LinkedIn Campaigns
What It Is:
Allows users to choose location preferences when launching LinkedIn campaigns.
Key Functions:
- Location Preferences: Users can select between Permanent or Recent and Permanent, with Permanent as the default.
Why Is It Important:
Provides greater control over location settings for LinkedIn campaigns, ensuring accurate targeting.
- Alerts for LinkedIn Token Expiry or Missing Permissions
What It Is:
Alerts users with a red banner if LinkedIn permissions are insufficient or tokens have expired, preventing campaign launches or lead collection.
Key Functions:
- Alert System: Displays a red banner when permissions are missing or tokens have expired, disappearing once the issue is resolved.
Why Is It Important:
Ensures uninterrupted campaign management by alerting users to permission and token issues promptly.
- Pinned Total Experiments Column in Campaigns Table
What It Is:
The Total Experiments column is now pinned as the second column after Campaign Name in the Campaigns Table.
Key Functions:
- Pinned Column: Enhances navigation by keeping the Total Experiments column in a fixed position for easier access.
Why Is It Important:
Improves user experience by making it easier to navigate to the Experiments table with a single click.
- Validation for Target Group Updates
What It Is:
This feature addresses issues when updating Target Groups where the combined criteria (TG + Campaign exclusions) exceed the allowed limit, causing errors.
Key Functions:
- Validation at Campaign and Target Group Level: Ensures the number of job titles meets the allowed limit to prevent errors.
Why Is It Important:
This enhancement improves the reliability of Target Group updates by preventing errors related to exceeding criteria limits. This will thereby prevent any Target Group update failures in the native Channel.
- Dynamic Timeline Filters in Grid
What It Is:
Pre-defined timeline filters in Leads, Campaigns, Experiments, and Ads tables are now dynamic.
Key Functions:
- Dynamic Filters: Selecting ‘Yesterday’ will always show data from the previous day instead of a fixed date.
Why Is It Important:
This feature enhances data accuracy and user experience by making timeline filters automatically update to reflect the correct time period.
