June 2025 Release Notes 🌻

The innovation continues in June as Metadata expands platform capabilities with new Reddit advertising integration, enhanced campaign migration tools, improved usability features, and powerful workflow optimizations. These updates streamline operations while expanding reach across digital channels.

Explore all the latest updates below!

CAMPAIGNS

REDDIT – Campaign Management

Launched comprehensive Reddit advertising capabilities, enabling brand awareness campaigns through Metadata’s unified interface with native Reddit ads, audience targeting, and flexible testing models. Enhanced with Video and Carousel ad types, Budget Groups, Budget Optimization, Auto-Pause rules, and comprehensive reporting suite.

Why It Matters:

Expand your paid advertising channel strategy to now include Reddit’s engaged community-driven platform, using the same great audiences you’ve seen success with on LinkedIn, Meta, and Google.

LINKEDIN CAMPAIGN MIGRATION – Phase 1

Automated migration system now combines audiences, ads, and offers into complete LinkedIn campaign drafts using Metadata’s “1x1x1” multivariate experimentation structure for review before launch.

Why It Matters:

Easily and quickly migrate native campaigns or campaign elements from LinkedIn, enabling you to take advantage of all of Metadata’s added functionality.

EDIT LIVE – Facebook Ads

You can now edit Facebook and Instagram ad content after campaigns have launched, providing flexibility to optimize creative without recreating campaigns.

How It Works:

Simply update your ad content in Metadata, and changes will automatically push to Facebook/Instagram across all active campaigns using those ads.

Note: This feature is currently available for Meta channels only, as Facebook provides the most comprehensive ad editing API among advertising platforms.

• Live Ad Editing: Modify Facebook and Instagram ad content for campaigns with “completed” status
• Real-Time Updates: Changes automatically sync to all live campaigns  (aka experiments) using the updated ads
• Full Content Control: Edit any ad field supported by Facebook’s API

Why It Matters:

Previously, Facebook ads were locked once created, requiring campaign recreation for any content changes. This enhancement leverages Facebook’s unique API capabilities to enable post-launch optimization, saving time and preserving campaign performance data.

EDIT LIVE – Iinline editing for Meta ads

Editing completed Meta ads required opening individual ad forms one by one, which was time-consuming when managing multiple ads across different fields like Headlines, CTA, etc.

Why It Matters:

Enabled inline editing for Meta ads with “completed” status in a spreadsheet-style table view. Users can now see all fields (Headline, Text, CTA, etc.) for multiple ads simultaneously and edit individual fields directly in the table without opening separate forms.

LINKEDIN DELIVERY – Reach & Frequency Metrics

Successfully implemented LinkedIn’s native Reach and Frequency metrics through improved API access, with date range limitations of 92 days for optimal accuracy.

Why It Matters:

Provides complete LinkedIn performance visibility matching native platform capabilities, eliminating previous discrepancies in frequency calculations.

AUTO-PAUSE – Ignore Historical Stats

Added option to reset auto-pause statistics when manually restarting campaigns, allowing users to choose between 30-day historical data or fresh calculations from restart moment.

Why It Matters:

Prevents premature campaign pausing due to outdated performance data when users implement new optimizations, improving campaign management flexibility.

DYNAMIC UTMs – Channel ID Support

Enabled dynamic UTM configuration using native channel IDs (Campaign ID, Ad ID)

Why It Matters:

Improves tracking integration for clients with existing analytics setups by supporting native channel identifiers in UTM parameters.

Lead Marketing Automation Sync Failures

Added alert notifications when leads fail to sync with marketing automation tools.

Why It Matters:

Prevents lead data loss by providing immediate visibility when integration issues occur with marketing automation systems.

AUDIENCES

Company Followers Improvements

Enhanced LinkedIn “Company Followers” audience functionality with include/exclude validation between Company Followers and Company Names, renamed interface from “Followed Companies” to “Company Followers,” and synchronized update tracking for dynamic audiences.

Why It Matters:

Improves audience management precision and provides clearer targeting options for brand engagement campaigns.

Copy/Paste Cities to Firmographic

Extended copy/paste functionality to Cities in the Audience builder form, matching existing capabilities for Job Titles and Industries.

Why It Matters:

Increases efficiency when building location-based audiences by eliminating manual entry requirements for city targeting.

Combine Seniority and Revenue

Enabled combining Revenue and Seniority criteria in the Create Audience form through improved data source structure.

Why It Matters:

Enhanced targeting flexibility and improved user experience by removing previous data structure limitations.

INSIGHTS

HubSpot CRM Integration

Extended Insights engagement tracking and insights to HubSpot CRM users with complete field mapping and metrics synchronization capabilities, bringing full platform functionality to all CRM integrations.

Why It Matters:

Ensures all clients can leverage Insight’s powerful engagement tracking regardless of CRM platform, eliminating previous Salesforce-only limitations.

USABILITY

New Navigation

Redesigned navigation with Insights as standalone menu item, Insights Configurations under Insights menu, account name in header, and polished visual design.

Why It Matters:

Improves platform usability and user experience through streamlined navigation and better information hierarchy.

Audience Preview Enhancement

Added full audience name display to the Audience preview feature when previewing audiences from the campaign builder.

Why It Matters:

Provides complete context for campaign composition and review by showing crucial audience identification information.

Creative Upload Specifications

Added comprehensive document specifications to the Upload Files popup and Drag and Drop sections, including format, size limits, page limits, and supported layouts.

Why It Matters:

Reduces upload confusion and potential failures by providing clear guidance on document ad requirements directly in the upload interface.

Penetration Report Enhancement

Added prominent “Add Account List” button directly in the Penetration report with popup selection window, eliminating need to navigate to separate audience sections.

Why It Matters:

Streamlines workflow and improves feature adoption by reducing navigation complexity for a valuable reporting feature.