March/April 2024 Release Notes

Hello! 🌸 April blossoms with fresh possibilities and vibrant energy at Metadata! As we step into this month, we’re thrilled to introduce you to our latest updates and features that promise to take your experience to the next level.

Get ready to explore the freshest innovations and enhancements with us! 🚀💡

  1. Keyword Performance Table and Actions

What It Is:

Users now can view the performance metrics of individual keywords within an experiment, regardless of whether they were launched individually or as part of a keyword group. This new keyword table was added to the campaign manager view.

Key Functions:

  • Individual Keyword Performance: Allows users to track and analyze the performance of each keyword within the experiment.
  • Keyword Management: Users can pause, restart, or remove individual keywords from the experiment, providing greater control and flexibility.

Why is it important:

This feature enhances campaign optimization by providing granular insights into keyword performance and enabling targeted adjustments. It empowers users to fine-tune their campaigns based on the performance of individual keywords, ultimately improving overall campaign effectiveness.

  1. Optimization Logs Improvements and Actions

What It Is: Enhancement of the transparency and accessibility of optimization actions within the platform, including editing automation rules directly from the Experiment table.

Key Functions:

  • Improved Access: Optimization and Activity Logs are relocated to Settings, making them easier to find.
  • Enhanced Filtering: Users can now search and filter logs by Experiment, Budget Group, Action Type, and Status.
  • Accessibility Enhancements: Optimization Logs are now accessible from multiple sections of the platform, including Budget Group Snippets and Experiment Action Menus.
  • Clarity on Experiments Pause Reason: Users can now click on the Optimization State field in the Experiment table and see details behind the pause reason. 
  • Automation Rule Editing: Users can edit automation rules directly from the Experiment table, facilitating troubleshooting and adjustment of auto-pause rules if necessary.
  • Currency Clarity: Monetary metrics in Optimization Logs now display currency signs, providing clarity for users across different currency formats.

Why is it important:

These improvements streamline the optimization process by providing clear visibility into optimization actions and their outcomes. Users can easily track and analyze campaign performance, make informed decisions, and optimize budgets effectively, regardless of their currency format. Additionally, the ability to edit automation rules directly from the Experiment table enhances efficiency in troubleshooting and adjusting auto-pause rules, improving the overall user experience.

  1. MetaMatch PLG UX – Audience Redesign

What It Is: New design for MetaMatch audience creation, enhancing user experience with a split-screen layout across all audience types.

Key Functions:

  • New Design Implementation: Implements a split-screen layout for audience creation, providing a streamlined user experience.
  • Consistent Across Audience Types: Applies the new design to all audience types, ensuring uniformity and ease of use.

Why is it important:

This update improves the user experience by introducing a more intuitive and efficient interface for audience creation. The streamlined design enhances usability and navigation, improving productivity and effectiveness in audience management tasks.

  1. Exclusively Include Business Emails in the “Business Email” Field

What It Is:

This initiative addresses an issue in the auto-enrichment flow where personal emails were added to the business email field.

Key Functions:

  • Exclusion of Personal Emails: Auto-enrichment processes will be updated to ensure that only business emails are added to the business email field.
  • Opt-In Clarification: If a lead opts in with a personal email while a work email is pre-filled, the personal email will not be added to the business email field to maintain accuracy and reliability.

Why is it important:

Ensuring accuracy and reliability in lead data is paramount for effective marketing and sales efforts. Adding personal emails to the business email field compromises data integrity and leads to inefficiencies in communication and targeting. By excluding personal emails from the business email field during auto-enrichment, we maintain the quality of our lead data, enhance confidence in our lead enrichment workflow, and improve the effectiveness of marketing and sales campaigns.

Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews