November 2023 Release

Hey there! 🍂 Can you feel the crisp fall air? It’s time for cozy sweaters, pumpkin spice, and… exciting updates from Metadata! This November, we’ve got a bunch of cool new features rolling out that we can’t wait to share with you.

Grab your favorite warm drink and let’s dive into a season filled with game-changing tools.

Watch our November product release webinar to get live demo application of these new features.

What’s New:

1. Target Groups

What it is: Enhancement to the Audience Groups functionality, providing a wide range of targeting options for advertisers and marketers.

Key Functions:

  1. Logical Filters: Users can fine-tune their audience selection using both AND and OR filters. This means advertisers can create more specific and complex queries to pinpoint their target audience.
  2. Metamatch Inclusion/Exclusion: Advertisers can now include or exclude Metamatch audiences using native criteria. This provides flexibility in controlling the reach of campaigns.
  3. Native Interface Experience: The updated user interface closely resembles the native interfaces of Facebook and LinkedIn, making it intuitive for users already familiar with advertising on these platforms.

Why is it important:

The new Target Groups allow for precise targeting using AND/OR filters on Facebook and LinkedIn. This helps ads reach the right people, making the most of the budget. The easy-to-use interface adds to the convenience. Overall, this feature is useful for focused and cost-effective marketing.

2. Google Lead Gen Forms:

Release Date: Nov 6, 2023

What it is:

This feature introduces the ability to add Lead Forms to Google campaigns, enhancing lead capture and enrichment.

Why it’s important:

Marketers can now drive better conversions from Search campaigns. The key advantage of Google Lead forms is their versatility; they can be incorporated into Brand Awareness campaigns as they are associated with Ads rather than Offers. This approach broadens opportunities to capture top-of-the-funnel conversions.

3. LinkedIn Document Ads:

Release Date: Nov 6, 2023

What it is:

A new ad type by LinkedIn that has shown to generate even better results than image ads, is now available to use on Lead Generation campaigns (Lead Gen Forms).

Why it’s important:

This feature, requested by several customers, introduces an additional format option known to significantly boost click through rates.

4. Sales Alerts:

Release Date: Nov 9, 2023

What it is:

Sales Alerts have been moved to the “Settings” section and revamped with more meaningful insights to streamline sales outreach.

Why it’s important:

The email content for Sales Alerts has been enriched to provide more meaningful insights, streamlining sales outreach and ensuring that opportunities are not missed.

5. X Audiences

What is is: A new channel is available to push MetaMatch audiences. (Twitter)

Why it’s important: It gives users a new additional targeting option.

Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews