September 2024 Release Notes
Hello 🌳🍂 the seasons are beginning to change and at Metadata we have some new updates to share with you. As we enter Q4 our team’s making a big push to continue to bring you features and releases that will impact your workflow with us!
Get ready to explore some of our key updates this September🌟
- Multivariate Reports in Ad Groups
What is it:
Multivariate reports currently do not consider ads within ad groups and single ads. We’ve updated our model to now include ads within ad groups to reports that are created.
Key Functions:
Users can view the performance of ads across experiments whether they are added as an ad or within an ad group.
Why is it important:
New multivariate reports created will now be able to provide your team with even more precise and deeper level of insights into ad performance and experiments. This should help you drive decisions towards which ads are giving you the best ROI.
- Custom Funnel Reporting and Visualization
What is it:
A new funnel conversion chart so users can now track conversion funnels separately. Funnels can be customized by business lines such as renewals, new business, by quarter, and so forth.
Key Functions:
Users will have an integrated view of the progression through sales funnels, enhancing decision-making with real-time, actionable insights. The funnel widgets will help filter through metrics including impressions, clicks, leads, MQLs, triggered opps, influenced opps, closed-won, and closed-lost.
Why is it important:
The new custom funnel reporting will allow users to have greater control and insights into their conversions and progress through the funnel stages from lead to conversion.
- Dynamic Convo Ads Configurations
What is it:
Users will be able to create convo ads with any number of buttons and any number of messages they want
Why is it important:
This allows users to have full control over convos ads and does not limit them to the stock configurations of LinkedIn convo ads.
- Improved Job Title Recommendations
What is it:
During audience creations and search our algorithm and AI will automatically recommend related job titles or adjacent job titles to include into audiences.
Why is it important:
Users will be able to reduce some of the manual work of searching and adding job titles, and users will be able to have more reliable and relevant job titles for their audiences.
- New Audience Notifications for Inactivity and Failures
What is it:
Users will be provided a warning next to Audiences that are 90 days/180 days old indicating to the users that these audiences are stale and need to be refreshed
When there is Inactive Target Group, now users will be able to find out what exactly audience is Inactive in the details.
Users will be notified when Audience upload to Channel Failed, Target Group update failed for certain experiments, Audience creation is stuck, or if Audience upload is taking longer to upload.
Why is it important:
Keeping audiences up to date is very important for advertising success so this small notification will serve as a quick reminder to update old or inactive audiences.
- Add/Remove Extensions to Active Google Campaigns
What is it:
Users will be able to remove selected extensions and add new extensions even after campaigns are launched for Google Ads.
Why is it important:
This level of flexibility will allow users to easily update or change their campaigns as they need without needing to completely re-create new Google Campaigns.
