What We Learned from $15M in Spend on Facebook and LinkedIn

The B2B Paid Social Benchmarks You’ve Been Looking For

Between the guide and data set, you will learn:

How much time have you wasted looking for up-to-date benchmarks and tips on Google?

It’s hard to run smart, data-driven marketing campaigns when you don’t have the data.

We’re tired of bad campaigns. And we’re here to help B2B marketers—whether they’re a fit for Metadata or not.

That’s why we’re sharing anonymized platform data to help B2B marketers run smarter, better campaigns.

Not just benchmarks and insights.

Raw data from real customers that you can slice and dice however you’d like.

So what’s working? And how do you stack up?

To find out, we looked at $15M in ad spend from Metadata customers, analyzing actual campaign data from every experiment ran in 2020.

  • >30k campaign experiments
  • >1.9m clicks
  • >102k leads
  • >$66m in new opportunity revenue

See how you stack up

Dig into the full data set and start setting your own benchmarks for 2021.