Visualize your customer journey and activate your first party data.
“With Spotlight data compiling key engagement metrics in a centralized and easy-to-filter report, we can continuously optimize and refine our content and campaign strategies based on the types of prospects who are most engaged with specific types of content or messaging. The inclusion of ‘intent page’ data also helps users better identify where a company might be in their buying cycle or user journey.”
“With Spotlight, it allows us to create audiences on groups of accounts that we can target with different levels of engagement, which in turn opens up all the Sales playbooks we’re considering”
“Spotlight’s ability to present data that identifies non-engaged accounts has helped us create effective follow-up strategies and improve our targeting efforts with sales-led outbound.”