Move beyond native targeting and increase your audience match rates with MetaMatch.
Before you ask your CFO for more money, make sure MetaMatch is exactly what you need with a free, 30-day trial. It’s on the house. You can upgrade if you need more audiences after your trial ends too.
MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn.
We do this using our proprietary database of 800 million B2B profiles from 10+ different data sources like Kickfire, PeerSpot, and LeadSift.
See how you can build better audiences and be confident you’re targeting the right people with MetaMatch.
Zingtree’s marketing team wanted to start running paid campaigns on Facebook, Instagram, and LinkedIn. The only problem was they knew they couldn’t rely on native targeting to get it right.
You can buy MetaMatch annually or go month-to-month. It’s a great way to start using Metadata before you're ready for the Marketing OS.
While you can use both MetaMatch and native targeting in Metadata, there are a few differences between the two:
Here are a couple of ways our customers use MetaMatch:
ICP audiences: Directly from your ICP results on the 'Profile' page you can send the results to 'Custom Audience' to build a list of companies and contacts that are an exact match.
Target Company audiences: If you have a list of companies that are on your sales team's list of targets, you can input those company names into the 'Company Name' field and input the Contacts criteria related to the decision makers at those companies.
Customized audiences: If you have a specific campaign that you want to experiment on a specific audience, you can build the criteria to your liking.
Each month, you get to build a new set of audiences depending on your contract.
Example: if you have the advanced package, you'll get six new audiences to create. Over the course of the year, you'll have the opportunity to build 72 audiences.