Find your B2B buyers on B2C channels

You can buy MetaMatch annually or go month-to-month. It’s a great way to start using Metadata before you're ready for the Marketing OS.

While you can use both MetaMatch and native targeting in Metadata, there are a few differences between the two:

• MetaMatch audiences rely on Metadata’s proprietary database of over 800 million contacts pulled from 10+ data providers. Native targeting audiences rely on the ad channel’s native data and filter criteria.
• MetaMatch audience criteria are based on fields in the MetaMatch database. Native targeting audience criteria are based on the fields used for targeting on the ad channels.
• MetaMatch audiences always produce a contact list that is uploaded as a custom audience on ad channels. Native targeting criteria inform the targeting settings on the ad channel.

Here are a couple of ways our customers use MetaMatch:

ICP audiences: Directly from your ICP results on the 'Profile' page you can send the results to 'Custom Audience' to build a list of companies and contacts that are an exact match.

Target Company audiences: If you have a list of companies that are on your sales team's list of targets, you can input those company names into the 'Company Name' field and input the Contacts criteria related to the decision makers at those companies.

Customized audiences: If you have a specific campaign that you want to experiment on a specific audience, you can build the criteria to your liking.

Each month, you get to build a new set of audiences depending on your contract.

Example: if you have the advanced package, you'll get six new audiences to create. Over the course of the year, you'll have the opportunity to build 72 audiences.