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October 20th, 2022

DAYS
HOURS
MIN
SEC

Bigger, better, & 100% virtual.

Run some paid ads, generate some pipeline and convert it to revenue. If only demand gen was that easy.

The role of demand gen today is all about building awareness, excitement, and trust in whatever your company sells. And it ain’t easy.

At DEMAND 2022, we’re bringing you tactical presentations so you can run better campaigns. The kind that generate demand and revenue.

Join us virtually on October 20th. We can’t wait to see you again this year. 

Forget the fluff and get real tactical at DEMAND 2022

Learn what the best B2B marketers we know are doing to drive demand and revenue.

Steal new ideas and playbooks you can implement tomorrow.

Sessions about:

Speakers

Join the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of. The kind of speaker list we could charge serious $$$ for. But DEMAND is 100% free.

Dave Gerhardt

Founder, Exit Five

Sydney Sloan

Partner, Stage 2 Capital

Mike Volpe

Founding CMO, HubSpot

Nick Mehta

CEO, Gainsight

Ross Simmonds

CEO, Foundation Marketing

Peep Laja

CEO, Wynter

Gil Allouche

CEO, Metadata

Amanda Natividad

VP Marketing, SparkToro

Patrick Campbell

Founder & CEO, ProfitWell

Holly Chen

VP Marketing, Mosaic

Jason Widup

VP Marketing, Metadata

Shiv Narayanan

CEO & Founder, How to SaaS

Emma Stratton

Founder, Punchy

Devin Reed

CEO, The Reeder

Eden Bidani

Conversion Copywriter & Founder, Green Light Copy

Eddie Shleyner

Founder, VeryGoodCopy

Kaylee Edmondson

Director of Demand Generation, brightwheel

Mark Huber

Head of Brand & Product Marketing, Metadata

Silvio Perez

Head of Product Innovation, Metadata

Danielle Diamond

Founder, EpiqMedia

Jonathan Bland

Co-Founder, Omni Lab

Sara Pion

Head of Marketing Strategy, Dandy

Brianna Valleskey

Head of Content, Inscribe

Sruthi Kumar

Director of Demand Generation, TripActions

Katie Ray

Head of Community, Metadata

Adam Goyette

Founder, Curdis.co

Korina Edwards

President, MatterMade

Janelle Amos

Founder, Elevate Growth

Ty Heath

Director of Market Engagement, LinkedIn B2B Institute

Agenda

All times listed are in PT

Keynotes

ALL TIMES ARE LISTED IN PT

9:00

Welcome to DEMAND

Mark and Katie will set the tone for DEMAND, probably include a few zinger jokes free of charge, and share more about why we’re so excited for this year’s event.

Mark Huber

Head of Brand & Product Marketing, Metadata

Katie Ray

Head of Community, Metadata

9:05

The Best 15 B2B Marketing Lessons Learned in My Career

The most painful (and usually the best) lessons come with experience, messing things up, and learning from your mistakes. Dave Gerhardt, Founder of the Exit Five community, will share the best 15 B2B marketing lessons he’s learned in his career from his time at Drift, Privy, and Hubspot.

Dave Gerhardt

Founder, Exit Five

9:40

Tracks

Sessions for every B2B marketer.

9:55

How to Win Beyond The Product

Having a good product isn’t enough to win anymore. You need to win on things beyond the product: your strategy, your narrative, your positioning and your messaging. Peep Laja, CEO of Wynter, will share everything he’s learned as a three-time founder of three successful startups.

Peep Laja

CEO, Wynter

10:25

Sponsored Lightning talk #1

10:35

How ProfitWell Abandoned Inbound Marketing To Become a Media Company

Market like a media company. B2B marketers keep talking about and most don’t know where to start. No B2B company has done this better than ProfitWell. Patrick Campbell, CEO of ProfitWell, will explain why they abandoned their inbound marketing strategy to become a media company, what they learned along the way, and share a framework so you can start creating binge-worthy content for your B2B company.

Patrick Campbell

Founder & CEO, ProfitWell

11:00

11:15

Blending Product-led Growth with a Sales-led GTM Motion

Every company is excited about PLG today, wondering how they can implement it as a new GTM motion. But even Product-led companies will eventually need to adopt a Sales-led motion. Korina Edwards, CEO of Matter Made, will explain what PLG actually means, why this hybrid model is the future of SaaS, and give away proven strategies so you can blend both GTM motions at your own company.

Korina Edwards

President, MatterMade

11:45

Sponsored Lightning talk #2

11:55

5 Things Leaders Must Do To Build a Successful GTM Plan

Most marketing leaders need to rethink their marketing plan. The unintentional decision to only execute micro campaigns without developing a larger GTM strategy results in making their marketing team irrelevant. Stop making this mistake. Start justifying marketing’s importance. Janelle Amos, Founder of Elevate Growth, will give away her cheat codes for building a successful GTM plan.

Janelle Amos

Founder, Elevate Growth

9:55

Punchy Messaging: How to Write Messaging That Hits the Mark

Great messaging isn’t about cool buzzwords or snappy headlines. It’s about connecting the dots between your product and your customer’s needs, goals and dreams. Emma Stratton, Founder of Punchy, will walk you through a simple framework for writing messaging that hits home with your audience.

Emma Stratton

Founder, Punchy

10:30

Sponsored Lightning talk #2

10:35

Creativity Class: 9 Ways to Have Good Copywriting Ideas

Writing really good copy doesn’t magically write itself. If only it were that easy. Eddie Shleyner, Founder of VeryGoodCopy, will share nine pieces of wisdom he’s picked up over the years that have changed his perspective, given him confidence, and helped him do better creative work (in a healthier, more enjoyable way too).

Eddie Shleyner

Founder, VeryGoodCopy

11:00

11:15

Crafting Landing Pages and Social Ads That Actually Convert

Every B2B marketer looks for ways to drive more demo requests. Your audience doesn’t care about your demo target though. They can smell your agenda a mile away. The key to all of this is writing copy that matches your audience’s state of mind. Eden Bidani, Conversion Copywriter & Founder of Green Light Copy, will walk you through how to write ad and landing page copy that actually converts.

Eden Bidani

Conversion Copywriter & Founder, Green Light Copy

11:55

Sponsored Lightning talk #2

11:55

What the Top 1% of B2B Storytellers Do Differently

Stories help connect human beings with brands. But many still struggle with implementing storytelling into their GTM strategy. Brianna Valleskey, Head of Content at Inscribe, and Sruthi Kumar, Director of Demand Generation at TripActions, will share three real-world stories with practical examples of B2B storytelling in action.

Brianna Valleskey

Head of Content, Inscribe

Sruthi Kumar

Director of Demand Generation, TripActions

9:55

Building and Scaling Unstoppable Marketing Teams

Building the right marketing and growth teams at different stages is one of the toughest challenges companies and marketing leaders face. Holly Chen, VP of Marketing at Mosaic, will share practical advice on how to build different team structures, which roles to hire for first and how to scale high performing marketing teams over time.

Holly Chen

VP Marketing, Mosaic

10:30

Sponsored Lightning talk #3

10:35

Using Data to Build a Demand Generation Engine

Demand gen marketers often jump to tactics right away and prioritize the wrong areas to focus on. It’s tough to drive consistent revenue growth if you don’t have the right marketing foundation in place. Shiv Narayanan, Founder and CEO of How to SaaS, will give away his proven frameworks you can use to build a data-driven demand generation strategy.

Shiv Narayanan

CEO & Founder, How to SaaS

11:00

11:15

Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine

Lead gen has been the way for forever, but just because it’s always been done this way, doesn’t mean it’s the RIGHT way. In this fireside chat, Mark Huber, Head of Brand & Product Marketing at Metadata, will interview Kaylee Edmondson, previously Director of Demand Generation at Chili Piper, so you can see how Kaylee made the jump from running old school lead gen campaigns to building a legit demand gen machine.

Kaylee Edmondson

Director of Demand Generation, brightwheel

Mark Huber

Head of Brand & Product Marketing, Metadata

11:55

Sponsored Lightning talk #3

11:55

Building a Paid Media Strategy In a Down Economy

B2B marketers are expected to do more with less right now. Paid media planning is daunting (and dangerous) if not done right. Silvio Perez, Head of Product Innovation at Metadata (and recovering performance marketer), will give you the rundown on how to build a paid media strategy from scratch during a time like this. From lessons learned from over $50M+ in ad spend across top B2B SaaS companies.

Silvio Perez

Head of Product Innovation, Metadata

9:55

How SaaS Brands Can Win in Commoditized Markets

B2B markets are more crowded than ever before, making it harder to compete (and win). Ross Simmonds, CEO of Foundation Marketing, will share data surrounding the SaaS companies who have achieved digital excellence in content, branding, interactions, and SEO, so you can build a marketing moat and unlock new opportunities.

Ross Simmonds

CEO, Foundation Marketing

10:30

Sponsored Lightning talk #4

10:35

Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out

Categories are crowded and product features are all the same. Everyone wants to be the next $100M company but still runs the same still marketing playbooks that get mediocre results. Adam Goyette, Founder of Curdis.co, will share 8.5 proven ways your marketing can stand out from the crowd and drive real results.

Adam Goyette

Founder, Curdis.co

11:00

11:15

How to Build the Highest Performing Ad Creative

The average human sees 5,000 to 10,000 ads per day. That means that your brand needs to make a memorable impression on the person you are targeting enough so that they remember you, visit your website, consume your content, and ultimately convert. Jonathan Bland, Co-Founder of Omni Lab will share actionable tips based on real data from real ad creative to help you understand how to build high-performing creative, how to optimize for in-channel consumption, and how to create ads that don’t look like ads.

Jonathan Bland

Co-Founder, Omni Lab

11:55

Sponsored Lightning talk #4

11:55

Moving from A/B Testing to Consistent Experimentation

Many marketers think website testing is just A/B testing headlines and CTAs. It’s hard to know where to expand once you’ve tested the usual suspects. Sara Pion, Head of Marketing Strategy at Dandy and a seasoned CRO expert will share her approach to website testing, and how she created an offer that converted better than demo requests through consistent experimentation.

Sara Pion

Head of Marketing Strategy, Dandy

9:55

Content-Led Growth: How to a Build a Wildly Effective Content Strategy

Content strategy is catching some SERIOUS momentum right now. But here’s the thing: most people don’t know the difference between content *marketing* and content *strategy.* This is why most content fails and growth stalls. Devin Reed, CEO of The Reeder, will give you the full rundown on how you can use content to fuel strategic growth.

Devin Reed

CEO, The Reeder

10:30

Sponsored Lightning talk #5

10:35

Grow Your Audience With Shareworthy Content

Find high-volume keywords to target, spend a bunch of time writing high-quality blogs and voile: more traffic, conversions and pipeline. This playbook used to work but it doesn’t work nearly as well anymore in 2022. Amanda Natividad, VP of Marketing at SparkToro, will explain how you can create share-worthy content at your own companies.

Amanda Natividad

VP Marketing, SparkToro

11:00

11:15

Don't Be the Ad, Be the TV Show: The 3 Types of Videos that Every B2B Brand Need

Video is the highest performing content mediums for B2B companies in 2022. It’s also the hardest type of content to get right. Danielle Diamond, Founder of EpiqMedia, will give you an inside look at the exact video strategies from some of the biggest B2B companies today, plus three types of videos you can use to start building your brand.

Danielle Diamond

Founder, EpiqMedia

11:55

Sponsored Lightning talk #5

11:55

Why Creativity Matters in B2B Marketing

Research from LinkedIn’s B2B Institute shows that companies that invest in building their brand have better long-term business outcomes. Telling the right stories to create an emotional connection to your audience (both current and future) make brands more durable, more memorable, and more successful.

Ty Heath

Director of Market Engagement, LinkedIn B2B Institute

Keynotes

ALL TIMES ARE LISTED IN PT

12:35

Category Creation: How to Build a Movement

Category creation is really hard. It’s expensive, it takes time, and it’s not for every B2B company out there. Jason Widup, VP of Marketing at Metadata, will moderate this keynote panel with three big names in B2B SaaS who know a thing or two about creating new categories.

Sydney Sloan

Partner, Stage 2 Capital

Nick Mehta

CEO, Gainsight

Mike Volpe

Founding CMO, HubSpot

Jason Widup

VP Marketing, Metadata

1:10

What's Next - The B2B Marketing OS

Gil Allouche, CEO of Metadata, and Jason Widup, VP of Marketing, will discuss what a B2B Marketing OS is, why Metadata is building the first one, and will share some exciting updates on how the Metadata product is evolving to deliver these benefits to B2B marketers.

Gil Allouche

CEO, Metadata

Jason Widup

VP Marketing, Metadata

2:00

Entertainment

1:40

Final words from Jason, Mark, and Katie

Jason Widup

VP Marketing, Metadata

Mark Huber

Head of Brand & Product Marketing, Metadata

Katie Ray

Head of Community, Metadata

Register for DEMAND 2022

Save your spot at DEMAND so you can get access to all the recordings (whether you show up on October 20th or not).

Our partners

What you missed at DEMAND 2021

Didn’t make it to DEMAND last year? Don’t worry, we got you. You can watch all of the recordings here.

Actual quotes about DEMAND last year from B2B marketers just like you

You delivered on your promise of designing an event that you would actually attend, which is why I also attended and enjoyed it.
The content was exceptional and highly practical, plus it was fun!
I was surprised at how useful the content was. Usually, with these events, it's a mix of sales content and generic information.
I will make sure to make a bigger effort to block my calendar next time so that I can really soak it all in.
Because of how valuable the content is, and how relevant the speakers are, it's a no-brainer to come back for more!
I haven't seen a virtual event conducted so smoothly (and you know I go to a lot of them). Please keep up the good work.
I appreciate the caliber of speakers and breadth of knowledge. The virtual set-up was one of the best I've seen in the past 18 months.
I haven't even gotten around to watching half of the sessions yet. From what I've seen so far, there's no way I'd miss next year.
Good speaker line-up and agenda. A virtual event that was actually good and worth attending.
The content was really worth attending! I loved that there were so many diverse marketing topics and the speakers were AWESOME (one of the biggest reasons I attended).

Sponsor DEMAND 2022

New this year - we're offering two virtual sponsor packages as part of our DEMAND sponsorship program.

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