Turn campaign experimentation into a reality without resource constraints like time and budget.
Configuring and launching campaign experiments is tedious and time consuming. It’s difficult for even the largest companies to run enough tests to learn meaningful information.
Metadata’s AI improves your campaign workflow and generates hundreds of test experiments on your behalf.
You work directly with our customer success managers and provide them with your audience targeting, ad creative, offers and UTM parameters.
We take these inputs and configure your campaigns in the platform, saving you significant time and frustration.
Our platform automatically optimizes your campaign experiments using the budget and campaign objectives you set.
We pinpoint the best performing combinations of MetaMatch audiences, ad creative and outcomes that engage your target accounts.
Let the Metadata platform efficiently allocate your ad spend for you based on which campaigns drive qualified pipeline and revenue.
Campaign experiments can help you better understand which channels are driving the most engagement within your target accounts, in addition to what’s driving leads, opportunities and revenue.
With Metadata, you can now use the same platform to run programs for both sides of your funnel: the account-based side as well as the demand generation side.
We provide you with the visibility you need to show a clear line from engagement to pipeline to revenue.