From Manual to Mastered: Drive Revenue with Google Ads on Metadata

Simplify Google Ads complexity – Metadata eliminates the repetitive work.

Metadata helps B2B marketers automate paid campaigns and drive more revenue

You've been burned by Google Ads before

From using the incorrect match type to forgetting negative keywords to relying on the wrong bidding strategy. All amateur hour mistakes that kill your budget and performance. With Google Ads more complex and expensive than ever before, it’s not getting any easier to run your campaigns manually.

This is a legit game-changer for B2B marketers

Auto-optimize campaigns to pipeline

Quality leads are essential. By integrating with your tech stack, we track MQLs and opportunity performance to optimize towards those metrics, not just gross leads.

Get more out of your budget

Group campaigns across paid channels in Metadata budget groups to auto allocate spend towards the best-performing channel and individual experiments.

Centralize all paid ad spend

No need to log into multiple ad platforms; manage everything seamlessly with Metadata pacing your budget effectively - even when you sleep.
Mike Smith
VP of Revenue Marketing, LaunchDarkly
"I can finally see which Google Ads campaigns are generating pipeline and revenue, right next to my Facebook and LinkedIn campaigns. All from the same screen. This saves my team serious time from having to do this work on their own."
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Automate your Google Ads with Metadata

Metadata streamlines Google Ads campaigns, eliminating manual and repetitive work. No more stress over mistakes like incorrect match types, missing setup steps, or using the wrong bidding strategy. Instead, focus on driving revenue with more time on your hands.

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  • Run hyper-targeted campaigns
    Automates 1:1:1 set up (one keyword, one ad, one landing page) at the keyword level so you can run hyper-targeted campaigns in your sleep
  • Increase your quality score
    Inserts your keyword into display paths dynamically to make your ads more relevant and increase your quality score
  • Get more out of your budget
    Sets smart optimization rules so poor performing experiments are turned off and your spend is optimized across channels

FAQ

Can I use MetaMatch audiences on Google Search Ads?

Google only allows you to use first-party data when building audiences. You can’t use third-party data to build firmographic or intent data audiences like G2 or Bombora.

Can I use Metadata to do keyword research?

Per keyword, Metadata provides average monthly search volume, along with low and high bid estimates for top-of-page placement uploaded to our platform.

Which keyword match types can I use?

You have the ability to adjust your keyword match types across default, phrase, broad and exact.

Which optimization goals do you use?

We offer natively available optimizations along with additional optimizations unique to Metadata that help drive more traffic and engagement, qualified leads, pipeline, and revenue at the lowest cost.

Do you offer UTM tracking?

Yes, we offer standard UTM tracking. We also allow you to use custom UTMs so you can get more granular reporting.

Where do I create my ads?

In Metadata, you can create both your Google search ads and social ads, eliminating the need to rely on the native experience. Utilize the Metadata Library or Campaign Builder to build your ads.

Is there a minimum spend?

No, there isn’t a minimum spend specific to Google Ads.

What core functionality do you support?

We support bid strategies, ad extensions, negative keywords, and responsive search ads.