You Can Now Target G2 Intent Audiences Directly In Metadata

January 12, 2021, Jason Widup Now Integrates with G2 Buyer Intent

This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. G2 + helps marketing teams take their marketing campaigns to the next level by auto-targeting accounts and buyers that fit their ideal customer profile and are actively researching their category of products and services on G2.

Whether the company visits the G2 category page, a competitor page, or their vendor profile, Metadata helps build custom advertising audiences and automatically targets these audiences with ads across Facebook, LinkedIn, and programmatic display, with the goal of converting them into marketing-qualified leads. G2 provides best-in-class intent data, while Metadata provides the audience targeting, campaign execution and optimization. It’s an efficient, revenue-generating engine for your B2B marketing team.

Our new integration with G2 will power Metadata campaigns with best intent data available. It will provide Metadata customers with the ability to accurately target the buying committee at companies who are deep in a research or buying cycle. This integration helps demand gen marketers generate more actionable leads by serving highly targeted ads to in-market buyers who are showing intent.

Integrating G2 Buyer Intent with enables teams to:

  • Layer intent data on top of ICP: Use G2 Buyer Intent data in Metadata to build custom audiences of accounts and contacts who are in your ICP.
  • Reach In-Market Buyers Automatically: Serve targeted ads to in-market buyers within hours, not days.
  • Test Go-To-Market Messaging: Better understand what resonates with your target buyers by using multivariate testing with your ad creative and go-to-market messaging


Step 1 – Select G2 Intent Data as your audience type

Choose Audience Type screen


Step 2 – Enter firmographic and demographic criteria for your ideal customer profile

G2 Intend Data screen


Step 3 – Launch campaigns and view performance

Metadata audience performance report