Version Date: August 1, 2022
This Policy Has Been Updated. Click Here to View It
Metadata, Inc. (“Metadata,” “we“, “us” or “our“) leverages artificial intelligence to offer services for business-to-business marketers to automate their paid business-to-business marketing and advertising campaigns. This Privacy Policy describes how Metadata handles personal information that we collect in the following circumstances:
This Privacy Policy does not apply to:
Our Services are designed for businesses and their representatives. We do not offer products or services for use by individuals for their personal, family or household purposes.
Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as business representatives and not their individual capacities.
Metadata may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information.
You can download a printable copy of this Privacy Policy here.
Personal information we collect
How we use your personal information
How we share your personal information
Information you provide to us. Personal information you may provide to us through the Services or otherwise may include:
Third-party sources. We may obtain personal information about you falling within one or more of the categories identified above from third-party sources and we may combine that information with other information we have about you. For example, we may obtain personal information about you from:
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Services, our communications and other online services, such as:
For more information concerning our automatic collection of data, please see our Cookies Policy.
We may use your personal information for the following purposes or as otherwise described at the time of collection:
Service delivery. We may use your personal information to:
Research and development. We may use your personal information for research and development purposes, such as to analyze and improve the Services and our business, including through the use of analytics. For example, we may use analytics in connection with the Services to understand user activity on the Services, such as which pages are most and least visited and how visitors move around the Services, as well as user interactions with our emails.
Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes:
Compliance and protection. We may use your personal information to:
With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service, develop new services and promote our business.
Retention. We generally retain personal information to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes. To determine the appropriate retention period for personal information, we may consider factors such as the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we may either delete it, anonymize it, or isolate it from further processing.
We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.
Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.
Service providers. Third parties that provide services on our behalf or help us operate the Services or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research and website analytics).
Payment processors. Any payment card information you use to make a purchase on the Services is collected and processed directly by our payment processors.
Our business customers. We may enhance or supplement data we receive about you from a business customer with data we receive from other sources and provide the enhanced data back to such business customer. Our business customers may combine the personal information we share with other data they have and may process your personal information for their own purposes, including their own marketing and advertising purposes. This Privacy Policy does not apply to, and we are not responsible for, our business customers’ (or any other third party’s) processing of personal information. If you have questions concerning the processing of your information by one of our business customers, please contact the relevant business customer.
Advertising partners.
Business and marketing partners. Third parties with whom we co-sponsor events or promotions, with whom we jointly offer products or services, or whose products or services may be of interest to you.
Linked third-party services. If you log into the Services with, or otherwise link or connect your account to, a social media, customer relationship management or other third-party service, we may share your personal information with that third-party service. The third party’s use of the shared information will be governed by its privacy policy and the settings associated with your account with the third-party service.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Metadata or our affiliates (including, in connection with a bankruptcy or similar proceedings).
With your consent. We may share your personal information with any third parties where you have consented to such sharing.
Access or update your information. If you have registered for an account with us through the Service, you may review and update certain account information by logging into the account.
Opt-out of marketing communications. You may opt-out of marketing-related emails from us by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails. You may have the right to opt-out of receiving marketing or advertising calls, in which case you may do so during any such call or by contacting us.
Cookies. For information about cookies and other tracking technologies employed by the Services and how to control them, including your choices with respect to interest-based advertising, see our Cookies Policy.
Declining to provide information. We need to collect personal information to provide certain Services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those Services.
Linked third-party platforms. If you choose to connect to the Services through, or link or otherwise connect the Services with, your social media account, customer relationship management platform or other third-party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third-party platform, that choice will not apply to information that we have already received from that third party.
Delete your content or close your account. You can choose to delete certain content through your account. If you wish to request to close your account, please contact us.
Residents of Nevada and Vermont. Certain data sharing we engage in may be classified under Nevada and Vermont law as a “sale” of your Personal Information. If you are a resident of Nevada or Vermont, you can request to opt-out out of the sale of covered personal information here.
We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
For more information on how we transfer personal information from the European Economic Area, United Kingdom and Switzerland, please see our European Notice.
The Services are not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected personal information in a manner prohibited by law, please contact us. If we learn that we have collected personal information through the Services from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.
This section describes how we collect, use, and share Personal Information of California residents in our capacity as a “business” under the California Consumer Privacy Act (“CCPA”) and their rights with respect to that Personal Information. For purposes of this section, the term “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, such as job applicants, in which case that notice will apply instead of this section.
Your California privacy rights. California residents have the rights listed below under the CCPA with respect to their Personal Information. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
Exercising your right to information, access and deletion. You may submit requests to exercise your right to information, access or deletion at https://metadata.io/data-request-form/ , calling us at [415.231.2211], or via email to privacy@metadata.io.
Notice of right to opt-out of the “sale” of your Personal Information. Certain data sharing we engage in may be classified under California law as a “sale” of your Personal Information. You can request to opt-out of this “sale” of your personal information here: Do Not Sell My Personal Information.
We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
We will need to verify your identity to process your information, access and deletion requests and reserve the right to confirm your California residency. To verify your identity, we may require government identification, a declaration under penalty of perjury or other information.
Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not provided your agent with such a power of attorney, you must provide your agent with written and signed permission to exercise your CCPA rights on your behalf, provide the information we request to verify your identity, and provide us with confirmation that you have given the authorized agent permission to submit the request.
Financial Incentives. We may offer financial incentives as permitted by the CCPA. These incentives may result in different prices, rates, levels or quality of services. The terms and conditions of any such financial incentive shall be provided separately to you at the time of the offering.
Personal information that we collect, use and disclose. The chart below summarizes the Personal Information we collect by reference to the categories of Personal Information specified in the CCPA (Cal. Civ. Code §1798.140) and describes our practices currently and during the 12 months preceding the effective date of this Privacy Policy. The terms in the chart refer to the categories of information, sources, purposes and third parties described above in this Privacy Policy in more detail. Information you voluntarily provide to us, such as in free-form webforms, may contain other categories of personal information not described below. In addition to the disclosures described in the chart below, we disclose Personal Information as described in the How we share your personal information section above.
Statutory category / Personal information we collect in this category | Source of PI | Business / commercial purpose for collection | Categories of third parties to whom we “disclose” PI for a business purpose | Categories of third parties to whom we “sell” PI |
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Identifiers
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Inferences May be derived from:
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N/A |
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Internet or other electronic network activity information
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Geolocation data
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Professional or Employment Information
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Annual Consumer Requests Reporting
Below are statistics related to the number of data requests we received under the CCPA in the year prior to the effective date of this Privacy Policy.
Requests to know | Requests to delete | Requests to opt-out of sale | |
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Number of requests received | 1 | 3 | 3 |
Number of requests complied with in full | 1 | 3 | 3 |
Number of requests complied with in part | 0 | 0 | 0 |
Number of requests denied | 0 | 0 | 0 |
Mean number of days to substantively respond to requests | 30 | 30 | 30 |
Updated August 1st, 2022
The information provided in this European Notice section applies only to individuals in the United Kingdom (“UK”), Switzerland, and the European Economic Area (“EEA”) (hereafter collectively referred to as “Europe”).
Personal information. References to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation, including the “GDPR” (i.e., the General Data Protection Regulation 2016/679 (“EU GDPR”) and the EU GDPR as it forms part of UK law (“UK GDPR”)). Under the GDPR, personal data is information about an individual, from which that individual is either directly identified or can be identified. It does not include ‘anonymous data’ (i.e., information where the identity of the relevant individual has been permanently removed and that individual is no longer identified or identifiable).
Controller. Metadata, Inc. is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation.
Our GDPR Representatives. For users in the EEA or UK, our representatives appointed under the EU GDPR and UK GDPR respectively are:
EU representative: VeraSafe Ireland Ltd. Inquiries: https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +420 228 881 031. | UK representative: VeraSafe UK Ltd. Inquires: https://verasafe.com/public-resources/contact-data-protection-representative or via telephone at: +44 (20) 4532 2003 |
Legal bases for processing. We use your personal information for the purposes listed below. In respect of each of the purposes for which we use your personal information, European data protection legislation requires us to ensure that we have a “legal basis” for that use. Our legal bases for processing your personal information described in this Privacy Policy are listed below.
We have set out below the legal bases we rely on in respect of the relevant purposes for which we use your personal information (see How we use your personal information).
Processing purpose | Categories of personal information involved | Legal basis |
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Service delivery |
Contact data Professional information Account data Communications Transactional data Payment information Device data Online activity data |
Contractual Necessity Legitimate Interests Consent |
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Contact data Professional information Account data Communications Transactional data Payment information Marketing data Promotional information Device data Online activity data |
Contractual Necessity Legitimate Interests Consent |
To comply with applicable law | Any data relevant to comply with applicable law | Compliance with Law |
With your consent | Any data for which we are required to obtain consent by applicable law | Consent |
Use for new purposes. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Retention. We retain personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for Compliance and protection purposes.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
When we no longer require the personal information we have collected about you, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. If we anonymize your personal information (so that it can no longer be associated with you), we may use this information indefinitely without further notice to you.
Sensitive personal information. We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services, or otherwise to us.
If you provide us with any sensitive personal information to us when you use the Services, you must consent to our processing and use of such sensitive personal information in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal information, you must not submit such sensitive personal information through our Services.
Your rights. European data protection laws give you certain rights regarding your personal information. If you are located in Europe, you may ask us to take the following actions in relation to your personal information that we hold:
You may submit these requests by email to privacy@metadata.io or our postal address provided under How to contact us. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-border data transfer. We may share your personal information with third parties who are based outside Europe. In such circumstances, those parties’ processing of your personal information will involve a transfer your personal information outside of Europe.
We endeavour to ensure that people to whom we provide your personal information hold it subject to the standards required by European data protection legislation. So, whenever we transfer your personal information out of Europe, we try to ensure a similar degree of protection is afforded to it by making sure at least one of the following mechanisms is implemented:
You may contact us using the details under How to contact us if you want further information on the specific mechanism used by us when transferring your personal information out of Europe.