Previous Privacy Policy

Version Date: October 10, 2018

Metadata, Inc. (“Company” or “we” or “us” or “our”) respects the privacy of its users (“user” or “you”) whether they use our website located at, including other media forms, media channels, mobile website or mobile application related or connected thereto (collectively, the “Website”) to access our data augmentation and intelligence service or simply to view the Website (the “Company Services”). The following Company privacy policy (“Privacy Policy”) is designed to inform you, as a user of the Company Services, about the types of information that Company may gather about or collect from you in connection with your use of the Company Services. It also is intended to explain the conditions under which Company uses and discloses that information, and your rights in relation to that information. Changes to this Privacy Policy are discussed at the end of this document. Each time you use the Company Services, however, the current version of this Privacy Policy will apply.

Our Services and Targeting Data: Personal Data is data that can be attributed to an individual. We work with a variety of sources to assist our Customers in targeting advertising based on demographic, geographic and employment profiles, but not any Personal Data. Using these profiles we can target advertising toward groups of persons that fit these general profiles using online advertising services. We transmit the profiles as instructed by our Customers to advertisers using APIs to allow them to target advertising through specific ad network through our platform.

What Data Do We Collect?

Personal Data. We do not collect Personal Data on visitors to our site, but we do collect the name, email address, address, phone number and payment information for users that want information regarding the Company Services, that are customers or who enter into contests or promotions with us.

Tracking Data. We use cookies, IP Addresses and device IDs to track use of our Company Services by our customer users. We also collect tracking data to better understand how people use our website and Company Services. Tracking data from visitors who are not customers is anonymized in accordance with our Cookie Policy.

Cookie Policy

When you visit our Site we use cookies, or similar technologies like single-pixel gifs and web beacons, to record log data. We use both session-based and persistent cookies. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. They are unique and allow us to do site analytics, customization and track our customers’ use of the Company Services among other similar things. If you access our Site through your browser, you can manage your cookie settings.

For more information on the cookie we use, please read our Cookie Policy and Cookie List.

How Do We Use Your Data

We use Customer Personal Data for the purpose of providing the Company Services you pay for and tracking use of those Company Services for customer service and billing purposes. We also use your Personal Data connected with payment and use in order to bill you for the Company Services purchased by the Customer using a third party service provider. We do not store your payment information.

If you are a customer, we also may use your information to contact you for direct marketing purposes to let you know about our products or services that might be of interest to you.

From time to time, Company may offer users the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy Policy. From time to time, Company may also ask users to participate in surveys designed to help Company improve the Company Services. Any Personally-Identifying Information provided to Company in connection with any survey will be used only in relation to that survey, and will be disclosed to third parties not bound by this Privacy Policy only in non-personally-identifying, aggregated form.

How Do We Share Your Data

We will not sell, rent, or share Personal Data with third parties outside of our company without your consent, except in the following ways:

Law Enforcement and Internal Operations

Personal Data may be provided where we are required to do so by law, or if we believe in good faith that it is reasonably necessary (i) to respond to claims asserted against Metadata or to comply with the legal process (for example, discovery requests, subpoenas or warrants); (ii) to enforce or administer our policies and agreements with users; (iii) for fraud prevention, risk assessment, investigation, customer support, product development and de-bugging purposes; or (iv) to protect the rights, property or safety of Metadata, its users or members of the general public. We will use commercially reasonable efforts to notify users about law enforcement or court ordered requests for data unless otherwise prohibited by law. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to any third party request to compel disclosure of your information.

Business Transfer

We may sell, transfer or otherwise share some or all of its assets, including your Personal Data, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. Under such circumstances, we will use commercially reasonable efforts to notify its users if their personal information is to be disclosed or transferred and/or becomes subject to a different privacy policy.

Third Parties

We sometimes contract with other companies and individuals to perform functions or services on our behalf, such as software maintenance, data hosting, sending email messages, etc. We necessarily have to share your Personal Data with such third parties as may be required to perform their functions. We take steps to ensure that these parties take protecting your privacy as seriously as we do, including entering into Data Processing Addendum, EU Model Clauses and/or ensuring they have EU-U.S. and Swiss-US Privacy Shield certification.

Third Party Service Providers

The following third party processors collect personal data on our behalf and transmit it to us.

HubSpot. HubSpot is a developer and marketer of software products for inbound marketing and sales; Its products and services provide tools for social media marketing, content management, web analytics and search engine optimization. We use HubSpot forms to collect Personal Data from you to respond to your inquiries and onboard customers. Hubspot is self-certified under the US-EU Privacy Shield program. For more information visit their privacy policy.

Google Analytics and Adwords Conversion and Dynamic Marketing collects information such as how often users visit our site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site, but in and anonymous form. Google Analytics collects only the IP address assigned to you on the date you visit this site and assigns a user ID code, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information.

Google uses this information to analyze your use of the website, to generate reports about website activities for website operators and to provide further services related to website and internet use. Google may also share such information with third parties to the extent it is legally required to do so and/or to the extent third parties process data on behalf of Google. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy and Data Processing Amendment. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. You may block Google Analytics on some browsers with the help of a browser add-on if you do not want us to use this website analysis.

This add-on can be downloaded at: ‘ For more information on Google Analytics and Google’s privacy practices, please review their privacy policy at

Reactful. Reactful collects customer inquiry information including anonymous visitor behavior based on browser activity, IP address and device type to track movement, but does not store personal data itself. Any information provided on Reactful forms is transmitted directly to Metadata and does not persist in their infrastructure. We have engaged a Data Protection Addendum with Reactful which includes EU Standard Contractual Clauses. For more information, please refer to their privacy policy.

Advertising Resources

We work with, and our customers may share data to target ads through the following advertising technology providers:

Facebook. Subject to their privacy policy and data policy, you may make a data subject request.

LinkedIn. Subject to their privacy policy, you may contact their Data Protection Officer.

Appnexus. Subject to their privacy policy, you may contact their Data Protection Officer.

Thetradedesk. Subject to their privacy policy, you may contact their Data Protection Officer at

These providers also collect tracking data via cookies on our site as well.

How is My Data Protected?

We have implemented reasonable administrative, technical and physical security measures to protect your personal information against unauthorized access, destruction or alteration. For example:

SSL encryption (https) everywhere where we deal with personal data.
Password protection on your account.
Data is kept on secure, encrypted servers, located in the US.
Restricting staff access to Personal Data protected by password logs and two factor authentication.
Regular staff privacy and security training
Tokenization of payments

For more information on how we protect information, please go to our security statement.

However, because no security system can be 100% effective, we cannot completely guarantee the security of any information we store, process or transmit.

Payments Encryption: Metadata utilizes only PCI-DSS compliant third party payment processors to ensure the security of your personal information. Users should review QuickBooks’ privacy policy before initiating transactions on the Site.

Your Choices

Third Party Advertising and Profile Sources.

We work with third party advertising technology and information databases to build profiles for our customers to target advertising. However we do not directly place advertisements or control the information they collect. Even if they endeavor to be compliant with data protection laws, we are not responsible for their data protection policies. If you would like to exercise any of your data subject rights, such as the ones listed below, they will be subject to the privacy policies of the sources of such data and you should make such requests directly to them.

Right to Review and Rectify Your Personal Data.

Customers can review and update most of your Personal Data by logging on to your account and changing your settings. However, if you are located in the European Economic Area (EEA) and additional assistance is requiredto review, change or delete inaccuracies within your Personal Data or would like to know what information about you was collected, please contact us at [EMAIL]. We reserve the right to charge for copies of data requested.

Right to Remove or Withdraw Consent.

You have the right to withdraw consent where such consent is required to share or use data and you may request that we delete your Personal Data. If you receive communications from us and no longer wish to receive them, please follow the removal instructions in the email or change your account settings. You can delete your Personal Data by logging into your account and deleting your account. However, since your Personal Data is required for us to provide the Services to you, deleting it will also terminate your access to the services. Deleting your Personal Data does not mean that all of it will be removed. We take steps to delete Personal Data is no longer necessary in relation to provide the Services or when we no longer have a legitimate purpose to retain such Personal Data. We may be required by law, to retain it to exercise or defend legal claims, or contractual obligations with our customers to retain some information in connection with our obligation to provide the Services. We may de-identify and anonymize some data for purposes of retaining it

Data Portability

If you would like us to transmit your Personal Data to another company providing similar services, we will work with them to do so upon request and verification of such request with both the requestor and the company receiving the Personal Data.

Right to Redress

If you are located in the European Economic Area and you believe we have violated any data protection laws you may file a complaint with your local data protection authority.

Processing End User Data for Customers

Our Services may involve the processing of Personal Data on behalf of our customers. When we do so, we are acting as processors for the controllers of such data. As such, we take steps to ensure that Personal Data subject to GDPR is processed in accordance with controller instructions and GDPR such as entering into a Data Processing Addendum incorporating EU Standard Contractual Clauses governing the processing, transmission and use of such End User Personal Data. If you wish to exercise your data subject rights to review, rectify, delete or port your End User Personal Data please contact the controller to make such request. If you make the request to us, we will work with the controller to process and evaluate such request to confirm whether deletion is required by GDPR.

Transnational Transfer of Data

If you are providing your Personal Data to us directly to use our Services, we will transmit your data, including your Personal Data, to the United States in order to fulfill our contractual obligations to you.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. California residents who have an established business relationship with may make a written request to us about whether has disclosed any Personal Information to any third parties for the third parties’ direct marketing purposes during the prior calendar year. To make such a request, please send an email or write us:

880 Harrison St. Suite 303C, San Francisco, CA 94107

Phone: (415) 231-2211


Third Party Websites

We may link to other websites. When you click on one of these links, you are ‘clicking’ to another website. We do not control the data collection or privacy practices of such third party sites. We encourage you to read the privacy policies of any third party sites, as their collection, use and storage practices and policies may differ from ours.

Minors Under 16 Years of Age

Metadata does not knowingly collect or store any personal information from or about children under the age of 16.

If you believe a child under the age of 16 has under any circumstances provided us with personal information and data, a parent or legal guardian can email us at to request that their children’s information be deleted from our records.

Do Not Track

“Do Not Track” or DNT is a feature enabled on some browsers that sends a signal to request that a web application disable its tracking or cross-site user tracking. At present, our Site does not respond to or alter its practices when a DNT signal is received.

Changes to Privacy Policy

We reserve the right to amend this Privacy Policy at any time. If we make material changes to its Privacy Policy, we will notify you by (1) changing the Effective Date on our Privacy Policy and provide additional notification either (1) via email or other means as we may deem commercially reasonable.


If you ever have any questions about our online Privacy Policy, please contact us. We respect your rights and privacy, and will be happy to answer any questions or concerns you might have. You may direct any such questions to us via email at