Sweeps as Leader in G2’s Account-Based Advertising Category

Mark Huber

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies

San Francisco, CA, Oct. 7, 2020 —, the autonomous demand generation platform, today announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies.

Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses competitors in the overall G2 score and satisfaction. Metadata continues to widen the gap against competitors based on positive ROI within just seven months (16-month industry average) on average, resulting in a satisfaction score 17 points higher than the closest competitor. The Company has consistently ranked high on the past three years of G2 Reports. The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption, and likelihood to recommend.

Metadata received the highest Satisfaction score among products in Account-Based Advertising. 99% of users rated it 4 or 5 stars, 99% of users believe it is headed in the right direction, and users said they would be likely to recommend at a rate of 93%. Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

Huge Year for Metadata

2020 is a banner year for the company, with an oversubscribed Series A round last month and recently ranked as No. 233 in the 2020 Inc. 5000 Fastest-Growing Private Companies in America Annual List. The company reported an impressive growth rate of 1869.18% revenue growth over the past three years. This latest news from G2 also includes the accolades in several Summer 2020 reports as a leader or high performer, moving up since last year’s report.

“Our customers are our strongest advocates. The satisfaction scores across the board in multiple reports show that our product is heading in the right direction for our customers. They are leveraging our technology to drive change in the industry, proving the ABM market is shifting towards demand technologies,“ Jason Widup, VP Marketing, Metadata. “We are beyond humbled to see this repeated success in G2 reports and now, the first-ever sweep for Metadata. We look forward to continuing to help our customers achieve faster ROI and change marketing as we know it today.”

The Shift Towards Demand Technologies

Metadata’s autonomous demand generation software is a massive advantage for marketing teams as it sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Experimental marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible.

“Metadata is the #1 product in five of G2’s Fall 2020 Reports for Account-Based Advertising: The Overall Grid® as well as the Relationship, Results, Implementation and Usability Indexes, as rated by its users. Across G2’s reviews, we are seeing that marketers tend to be early adopters of technology, always ahead of the curve – testing and leveraging the best platforms to automate and deliver results quicker,” said Kara Kennedy, Director of Market Research, G2. “What stands out amongst Metadata’s reviews is the praise it has consistently received across overall satisfaction as well as a handful of specific metrics like ease of use and quality of support. In addition to users’ high levels of satisfaction, Metadata also boasts the fastest time to ROI of any product in the report. These high ratings are a signal that Metadata’s customers are embracing the product and the ways they can leverage its features as part of their account-based strategies.”

About G2

G2’s Grid is based on real, unbiased user reviews and rates platforms algorithmically from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. The G2 Crowd ranking takes into account several factors buyers should consider including product attributes, vendor market presence, customer satisfaction, G2 Net Promoter Score® and the quality and age of reviews. Vendors in both reports are ranked by customer satisfaction and market presence.

About Metadata

Metadata is an autonomous demand generation platform that automates the most critical but often tedious tasks in marketing to help companies efficiently scale their demand generation efforts. Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform generates demand from target accounts and converts them to customers much faster than legacy methods. Innovative B2B marketers at Zoom, Pendo, Udacity, and Vonage rely on Metadata to create harmony between marketing and sales, lower costs and save time, and ensure marketing drives revenue. Drive outcomes today at .

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