ROI is the holy grail of marketing metrics

To know with certainty, how much revenue has been generated as a result of the marketing investments you’re making. Up until recently, ROI was so difficult to measure that it wasn’t a primary metric on most marketing leader’s dashboards.

It’s now more important than ever to track ROI, to unlock the ability to continually optimize your activities and investments.

In a recent report published by G2, Metadata customers reported a much faster ROI when compared to other account-based execution platforms like Terminus, Rollworks, and Demandbase.