October 7, 2020: Metadata.io sweeps Account-Based Advertising category in the Fall 2020 G2 Reports
#1 in ROI for ABM platforms
Metadata's ROI payback is 2X faster than Terminus or Rollworks and 4X faster than Demandbase
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ROI is the holy grail of marketing metrics
To know with certainty, how much revenue has been generated as a result of the marketing investments you’re making. Up until recently, ROI was so difficult to measure that it wasn’t a primary metric on most marketing leader’s dashboards.
It’s now more important than ever to track ROI, to unlock the ability to continually optimize your activities and investments.
In a recent report published by G2, Metadata customers reported a much faster ROI when compared to other account-based execution platforms like Terminus, Rollworks, and Demandbase.
The path to faster ROI
On average, Metadata customers achieved positive ROI within 7 months—others weren't even providing a return within the first year (as reported by their own customers).
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How GitPrime generated $4.2M in pipeline in 90 days
"I showed our results to a group of marketing leaders recently and was asked, are you using Terminus? I said no, it's Metadata—way better (and more affordable)"
