ROI is the holy grail of account-based marketing metrics. To know with certainty, how much revenue has been generated as a result of the marketing investments you’re making. Up until recently, ROI was so difficult to measure that it wasn’t a primary metric on most marketing leader’s dashboards.
It’s now more important than ever to track ROI, to unlock the ability to continually optimize your activities and investments., Metadata customers reported a much faster ROI when compared to other account-based execution platforms like Terminus, Rollworks, and Demandbase.
On average, Metadata customers achieved positive ROI within 7 months—others weren’t even providing a return within the first year (as reported by their own customers).