Solutions
Acquire & Activate
Automate lead enrichment
Lead quality is unknown when only a few fields are required on your forms. At the same time, you create an obstacle for your buyers when you add more required fields to forms on your website.
With MetaMatch, our patented personal-to-corporate identity matching technology, you don’t have to decide between quantity and quality. You can have both.
Our proprietary contact database of over 1.5 billion profiles helps you match personal data to business data and enriches your leads before they enter your marketing automation and CRM platforms.
On average, our customers have 80-90% of their inbound leads enriched through MetaMatch.
Turn interest into action
Providing your sales reps with fully enriched leads in your ideal customer profile reduces the amount of time they spend filling in data gaps and wondering whether these leads are worth their time.
Your reps can now spend more time doing what they do best: selling.
They can add these actionable leads to their outbound cadences and direct mail outreach, continuing to engage your target buyers and ensuring your company stays top of mind.
Optimize to
business outcomes
Relying on vanity metrics to show the impact of your campaigns won’t get you to where you need to be.
Your reporting needs to extend well beyond awareness and engagement, and focus more on the business metrics that matter.
Our platform provides the visibility you need in order to understand which campaigns are driving the most qualified pipeline and revenue.
Metadata’s AI optimizes your campaigns and reallocates your budget with these business outcomes in mind, so you don’t have to.
