Research Report
B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security.
90%
Actively using AI today
58%
Expect salary premiums within 2 years
39%
Feel less career-secure than last year
70%
Are self-funding their own AI education
There will be “winners” and “losers”
WINNERS:
Let AI handle the “ing” of marketing: executing, automating, orchestrating.
Let humans focus on: strategy, creativity, brand building
Two paths emerging:
- Winners: Investing in both AI tools and the people who use them strategically
- Losers: Using AI as justification for headcount cuts and compressed compensation
Those that treat AI as a force multiplier—augmenting judgment, creativity, and execution—stand to gain a durable advantage in both talent and results.
"AI is completely reshaping marketing — automating execution and rewarding AI-fluent marketers. We're entering an agentic era where AI handles tactical work and marketers focus on strategy, creativity, and revenue impact. The winners are the teams using AI to move faster, scale smarter, and drive real business outcomes."
What's Inside the Report
Actionable insights backed by real data from B2B marketing professionals
Compensation Benchmarks
See the exact percentage of respondents receiving 5-10%+ premiums for AI skills.
The Agentic Marketing Playbook
How to shift from "handling the 'ing'" (execution) to high-level strategy.
The Training Gap
Why 78% of marketers lack employer support and how to advocate for your own upskilling.
Career Sentiment
Data on job security and why 22% remain "very confident" despite industry shifts.
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