November 2025 Release Notes 🍁

November brings transformative platform enhancements focused on AI-powered campaign orchestration, expanded channel optimization, streamlined campaign management workflows, and enhanced audience targeting capabilities. These updates deliver unprecedented automation, deeper cross-channel insights, and more flexible campaign structures to power your marketing operations.

Explore all the latest updates below!

AI & INTELLIGENCE

Metadata AI – Creative Agent & Brand DNA

Major advancement in AI-powered creative generation with the introduction of Brand DNA creation and image quality optimization. The Creative Agent can now automatically generate brand-aligned creative assets by extracting and storing brand guidelines, color palettes, logos, and visual identity patterns. This enables automated creative generation that maintains brand consistency across all marketing channels.

Why It Matters:

Eliminates manual creative production bottlenecks while ensuring brand consistency. Marketing teams can generate campaign-ready assets in seconds rather than days, dramatically accelerating campaign launch cycles.

MCP Tools Expansion

Launched an extensive suite of MCP tools enabling AI-powered automation across the platform:

  • Target Group Management: Complete operations including creation, updates, retrieval, and estimation
  • Channel Integration Tools: Programmatic connection/disconnection of advertising channels (LinkedIn, Meta, Google) and CRM systems
  • Campaign Discovery: Retrieve campaigns by name for simplified management
  • Insights & Analytics: Tools for segment creation, audience generation from insights, and customized data queries
  • Account Management: Tools for account details, integration status, and cross-account operations

Why It Matters:

Foundation for sophisticated AI-powered marketing automation. Users can execute complex multi-step workflows through natural language commands, from audience creation to campaign launch to performance analysis.

MCP Tools Expansion

For more information about Metadata AI please see this article.

If you are interested in trying these features, please reach out to your point of contact at Metadata for more details.

CAMPAIGN MANAGEMENT

Native Structure Support (NxNxN) – All Channels

Platform now supports both campaign structures across all channels (LinkedIn, Meta, Google, Reddit):

  • Precision Optimization (1x1x1): Metadata’s signature approach with dedicated ad sets per audience/ad combination
  • Platform-First Structure (NxNxN): Traditional hierarchical campaign structure leveraging native platform algorithms

Users can select their preferred structure in Campaign Builder, with smart migration respecting each channel’s native structure.

For more information on the benefits and limitations of each structure, check out our knowledge base article.

Why It Matters:

Flexibility to align with diverse client preferences and native platform campaign structures. Marketers can leverage native platform optimization while maintaining Metadata’s automation and reporting capabilities.

Native Structure Support (NxNxN) - All Channels

Edit Live Campaigns – Expanded Capabilities

Comprehensive expansion of Edit Live functionality:

  • Editable LinkedIn LeadGen forms in live campaigns
  • Facebook ads editing (custom workaround for API limitations)
  • Add/remove Facebook Ad Sets and Google Ad Groups after launch
  • All campaign elements (target groups, ads, offers) editable within Campaign Wizard and Experiment Detail Pages

Why It Matters:

Optimize campaigns without losing performance data or recreating from scratch. Dramatically reduces campaign management time and preserves historical learnings.

Campaign Migration – One-Step Recreation

Introduced automated one-step campaign migration that recreates target groups, ads, offers, and ad sets/ad groups in a single action. Users select a source campaign, and the platform generates a complete campaign draft with native structure mirroring the original architecture. Available for Google Ads and LinkedIn with smart ingredient handling for non-super users.

Why It Matters:

Reduces campaign setup time from hours to seconds. Enables rapid testing of campaign variations across channels or structures without manual reconstruction.

Campaign Migration - One-Step Recreation

LinkedIn Message Ads Support

Full support for LinkedIn Message Ads format with unified interface matching other ad types. Message Ads integrate with all existing Metadata features including budget optimization, pacing, and reporting. Includes support for dynamic conversation flows with multiple steps and message branching.

Why It Matters:

Access to LinkedIn’s highest-converting B2B ad format with full platform automation capabilities. Consistently delivers superior conversion rates compared to other LinkedIn ad types.

CHANNEL OPTIMIZATION

Bid Agent – Native Campaign Integration

Integrated Bid Agent directly into the platform, enabling optimization of any LinkedIn campaign regardless of launch origin. Users can now manage bid optimization for both Metadata-created and natively-launched campaigns from a unified interface. Dashboard includes performance tracking, optimization recommendations, and automated bid adjustments. Available for all Metadata Campaigns customers.

Why It Matters:

Unified campaign optimization and a Single dashboard for all LinkedIn campaign management regardless of creation source.

Bid Agent - Native Campaign Integration

Channel Expansion – Reddit Native Optimization

Extended native campaign optimization capabilities to Reddit, including:

  • Campaign synchronization and performance reporting
  • Auto-bidding for Brand Awareness campaigns
  • Campaign-level linking interface for proper reporting

Why It Matters:

Expands multi-channel optimization portfolio with consistent management interface across platforms.

LinkedIn Video Campaign Optimization

New ability to select bidding optimization goals specifically for video campaigns. Users can now optimize for engagement (video views, completions) versus impressions, matching LinkedIn’s native video campaign capabilities.

Why It Matters:

Gives marketers precise control over video campaign strategies, optimizing for the metrics that matter most for video content ROI.

AUDIENCE TARGETING

LinkedIn Geo-Targeting Enhancement

Implemented comprehensive geographic targeting at county and city levels for LinkedIn campaigns, matching native platform precision. Geo-targeting suggester provides intelligent location recommendations similar to other native channels. Includes proper validation and propagation across all campaign structures.

Why It Matters:

Enables hyper-local B2B targeting for regional campaigns, events, and location-specific offerings without sacrificing platform automation.

Native Meta Audience Creation

Expanded Meta audience capabilities beyond retargeting and lookalike audiences. Users can now create custom Meta native audiences with full targeting criteria directly within the platform, providing complete audience management without leaving Metadata.

Why It Matters:

Simplified audience workflow eliminates platform switching while maintaining access to Meta’s full targeting capabilities.

Native Meta Audience Creation

REPORTING & ANALYTICS

Account Journey Export Enhancement

Enhanced Account Journey report exports to include CRM Account IDs, improving data integration capabilities with external CRM systems. Enables seamless cross-referencing between Metadata insights and CRM opportunity data.

Why It Matters:

Bridges marketing attribution data with sales systems, providing complete revenue impact visibility.

Geographic Performance Filtering

Added budget group and campaign/experiment filtering to “By Countries” and “By Regions” reports, enabling granular performance analysis across geographic segments and budget allocations.

Why It Matters:

Precise geographic ROI analysis for regional budget optimization and market expansion planning.

Geographic Performance Filtering

Expanded Export Capabilities

Added CSV export functionality to multiple report types:

  • Opportunities by Name/Account reports
  • Google Search Terms with full filter support
  • HubSpot-generated account lists now available in Account List library

Why It Matters:

Flexible data extraction for custom analysis, executive reporting, and integration with external BI tools.

Expanded Export Capabilities
Expanded Export Capabilities

PLATFORM EXPERIENCE

Activity Logs Dashboard

Renamed and consolidated Activity Logs to “Events” dashboard, now displaying both optimizer actions and user activity in a unified chronological view. Provides complete campaign history including automated optimization decisions and manual changes.

Why It Matters:

Complete campaign audit trail for troubleshooting, compliance, and understanding optimization impact.

Activity Logs Dashboard

Campaign Filtering Enhancements

Added advanced filtering across Experiment pages and Campaign Stats:

  • Structure Filter: Distinguish between Channel-First (NxNxN) and Precision (1x1x1) campaigns
  • Bid Type Filter: Filter by Auto-Bid, Manual, or Bid Agent optimization

Why It Matters:

Quickly segment and analyze campaigns by management approach, enabling performance comparison across different campaign methodologies.

Campaign Filtering Enhancements

Google Ads Keyword Management

Comprehensive keyword bidding management system:

  • Display Google Ads estimated first page, top of page, and first position bids
  • Bulk actions to update multiple keywords to first page CPC recommendations
  • Keywords with bids below first page CPC highlighted in red
  • Proactive notifications when keywords need review
  • Terminology update: “Exclusions” renamed to “Negative Keywords” for clarity

Why It Matters:

Proactive keyword optimization ensuring maximum visibility while preventing wasted spend on underperforming keywords.