Your targeting is only as good as the data you have. Take the guesswork out of your campaign targeting.
Integrate your historical CRM data into the Metadata platform and let us do the heavy lifting.
We normalize and enrich your opportunity data for you, so you can get a true representation of what your ideal customer profile looks like.
Discover your ideal customer profile using firmographic, technographic and demographic attributes so you know which accounts are most likely to generate revenue.
Building on your ideal customer profile, our platform can identify the best-fit profile for accounts that generate the largest amount of revenue for your company in the shortest amount of time.
We can also visualize the worst-fit profile for the accounts you should typically avoid, so your revenue team can focus their efforts on where they have the best chance of winning deals.
MetaMatch, our proprietary personal-to-corporate identity graph, allows you to create custom audiences across Facebook, LinkedIn and programmatic display, at a much higher match rate than cookie and IP-based technologies.
On average, our customers have a 15-45% match rate on Facebook and 60-75% on LinkedIn.
You can access our database of over 1.5 billion profiles and use firmographic, technographic, and demographic data when building out your custom audiences.
This means you can advertise to the same target audience, with confidence, across multiple ad platforms.