benchmarks

Metadata AdData Hub
Ad Benchmarks

Data, Trends, and What’s Next

This report dives into performance data from Metadata’s customers, covering campaigns from January to September 2024, with fresh insights from a market survey to capture where B2B marketing is headed.
Paid Ads

Head to Head comparison of the performance of the major paid social channels

Based on the data provided, here’s a snapshot summary of the performance of advertising across LinkedIn, Facebook, and Instagram for the past 90 days (June 2024 – August 2024).
Ad Benchmarks

Experiment and channel count impact: Past 180 days channel and audience analysis

In our recent deep dive covering the last 6 months (December 2023 – June 2024) into the correlation between experiment count, channel count, and ROI, we’ve uncovered some compelling insights about optimizing marketing strategies.
Ad Benchmarks

Exploring the Impact of Ad Formats Across Different Channels at Metadata.io

At Metadata.io, we track and analyze the performance of various ad formats on different social platforms to optimize our marketing strategies.
Ad Benchmarks

Audience types and channels

This analysis focuses on identifying the best combinations of audience types and channels for running advertising experiments in B2B marketing.
Paid Ads

What We Learned From $130M in Spend in A Down Economy

Metadata customers have spent nearly $130M in advertising over the past year.

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