9 B2B Marketing Conferences to Blow your Budget on in 2017

January 11, 2017, Gil Allouche

Just a few decades ago, no-frills Marketing conferences were serious business. You’d go for the latest industry news, mind blowing case studies and rare networking opportunities.

Today’s conferences have slightly changed. Add a smoke machine, laser lights, tequila shots, bizarre branded swag from Japan, and they’re still pretty much the same. Although, today’s conferences aren’t always cheap.

Accordingly, these are our no-regret recommendations for B2B Marketing conferences in 2017.

Overview

  • SaaStr
  • B2B Content2Conversion
  • The Marketing Nation Summit
  • Modern Marketing Experience
  • Sirius Decisions Summit
  • Content Marketing World
  • Inbound
  • B2B Marketing Forum
  • Dreamforce

Dates

February 7-9, 2017

Venue

The Bill Graham Civic Auditorium

Location

San Francisco, CA

Pricing

$1,399 Founders & Startup Exec
$2,699 VCs and Big Company Execs
Includes: Speaker Sessions are Broken into Strategy, Tactical, and Hyper Tactical

Social Media

Facebook- https://www.facebook.com/SaaStr/
Twitter- https://twitter.com/SaaStrAnnual

Overview

SaaStr is a conference geared toward SaaS startups. You won’t see the frills the that accompany other conferences here. Attendees at SaaStr are all about business. The 2017 lineup of speakers includes Founder of Domo – Josh James, Co-Founder of Asana Dustin Moskovitz, Y Combinator President – Sam Altman, and many more Silicon Valley allstars. If you’re a SaaS startup, this conference is mandatory. If do show up, come say hi to us.

Dates

February 20-22, 2017

Venue

Fairmont Princess

Location

Scottsdale, Arizona

Pricing

$1,795
Includes: Keynotes, General Sessions, Expo Hall, Opening Reception, Networking Reception, Monday Case Studies, Workshops, Speakers Meet & Greet, VIP Lounge Access, and more surprises TBD.

Social Media

Hashtag- #B2B17
Facebook- https://www.facebook.com/B2BContent2ConversionConference/
Twitter- https://twitter.com/content2convert?lang=en

Overview

This conference will focus heavily on content marketing and strategy. Speakers range from

industry analysts, to authors like Jonah Berger (Contagious: Why Things Catch On), to fellow B2B practitioners.

You’ll get insights from real-world case studies. 70% of last year’s attendees were Director level or above, this would be a perfect chance for networking with other high level B2B content marketers.

You do not want to miss this conference if you rely on content as part of your marketing strategy.

Dates

April 23 – 26, 2017

Venue

Moscone West

Location

San Francisco, CA

Flat Price

$1,895

Includes: Keynotes, 100+ Educational Sessions, Expo Hall, Marketing National Gala, Daily Networking Happy Hours, Lounges and Meals

Social Media

Hashtag- #MKTGnation
Twitter- https://twitter.com/marketo?lang=en
Facebook- https://www.facebook.com/Marketo/

Overview

This is Marketo’s annual conference. If you’re Marketing efforts involve Marketing Automation, you’ll want to check out this event.

Previous speakers at the Marketo Marketing Nation Summit included Tom Davis (CMO at Forbes), Lara Balazs (Head of North America Marketing at Visa), and Hillary Clinton.

Dates

April 25-27, 2017

Venue

Mandalay Bay Resort

Location

Las Vegas, Nevada

Flat Pricing

Jan 22 Super Early Bird – $999
March 5 Early Bird – $1599
April 23 Standard – $1899
April 24 Onsite – $1999
Includes: Industry Speakers, Hands on Workshops, Breakout Session, Product Demos, Special Events and Networking Events

Social Media

Hashtag- #MME17
Twitter- https://twitter.com/OracleMktgCloud
Facebook- https://www.facebook.com/OracleMarketingCloud/

Overview

Modern Marketing Experience is thrown by Oracle’s Marketing Cloud. Those who already incorporate Oracle Marketing Cloud into their business will find this the most useful as specific sessions are devoted to teaching the best practices on this marketing cloud platform. But it will also be useful to any modern B2B digital marketer, as you’ll have a multitude of breakout sessions to choose and learn from.

Dates

May 16-19, 2017

Venue

The Venetian

Location

Las Vegas, Nevada

Pricing

March 31st Early Bird Non-Client $2,495
May 15th Standard Non-Client $2,995
Includes: Keynote Presentations, Track Sessions, Networking Lunches and Case Studies

Social Media

Hashtag- #SDSummit
Twitter- https://twitter.com/hashtag/sdsummit
Facebook- https://www.facebook.com/siriusdecisions/

Overview

Sirius Decisions throws this conference. Sirius is a general B2B solution for Sales, Marketing and Product. This one is a bit pricey, but it offers an intensive learning experience filled with data-backed insights, research, and opportunities to network with other B2B marketers, sales professionals, and product leaders.

Check out the insights one CMO took from the 2016 summit: here.

Dates

September 5-8, 2017

Venue

Huntington Convention Center

Location

Cleveland, Ohio

Pricing

March 3rd Super Early Bird $1,895
June 2nd Early Bird 1,995
July 21 Summer Special $2,195
Sept 1 Regular $2,295
Sept 5 Onsite $2,495
Includes: Main Conference Pass, Tuesday Workshop, Friday Industry Lab, Post Show Video Access Pass

Social Media

Hashtag- #CMWorld
Facebook – https://www.facebook.com/ContentMarketingWorld/
Twitter – https://twitter.com/cmicontent

Overview

As the name suggests, this conference will be focused on content marketing and strategy. There will be a hodgepodge of B2B and B2C. So if you have limited training budget, you might want to skip this one.

Inbound 2017

Dates

Sept 25-28, 2017

Venue

Boston Convention Exhibition Center 

Location

Boston, Massachusetts

Pricing

Jan 15 Earliest Discount $799
More Dates TBD
Includes: Keynote and Spotlight Sessions, Breakout Sessions, Networking at Club Inbound, Seaport Parties, Spotlight Talk Sessions, Daily Lunch,

Social Media

Hashtag- #Inbound17
Twitter – https://twitter.com/INBOUND
Facebook – https://www.facebook.com/INBOUNDevent

Overview

Inbound is Hubspot’s annual conference. 2016 speakers to Inbound were Gary Vaynerchuck, decision scientist Nancy Harhut, and Atlantic National correspondent Ta-Nehisi Coates.

If you’re serious about email and marketing automation, and you can’t attend Marketo’s Marketing Nation Summit, attend this one!

Dates

October 3-6, 2017

Venue

Westin Boston Waterfront

Location

Boston, Massachusetts

Pricing

Jan 31 Early Adopter $1,095
Mar 31 The Rebel $2,195
May 31 The Planner $2,395
Jul 31 The Smarty Pants $2,95
Oct 6 The Classic $2,795
Includes: Conference Program, Keynotes, Parties/Networking, Training Workshops, T-Shirt, VIP Gift

Social Media

Hashtag- #MPB2B
Facebook-  https://www.facebook.com/marketingprofs/
Twitter-  https://twitter.com/MarketingProfs

Overview

Last year, B2B Marketing Forum 2016 received keynote speeches from Michael Wesch, John Maeda, Andrew Davis, and Ann Handley.

The conference offers a buffet of speaker sessions to choose from – the speech topics in 2016 included: Account-based Marketing, Video Marketing, Facebook Advertising, Snapchat Marketing, Email Marketing, and many more B2B topics too long to fit here.

Check out the 2016 keynotes and sessions here:
https://mpb2b.marketingprofs.com/2016program/

Dates

November 6-9 2017

Venue

Moscone Convention Center

Location

San Francisco, California

Pricing

$1,999
Includes: A plethora of sessions, parties, and events. Too many to name.

Social media

Hashtag – #DF16
Facebook – https://www.facebook.com/dreamforce/
Twitter – https://twitter.com/dreamforce?lang=en

Overview

This is SalesForce’s annual event. Many of the keynotes at this conference will concentrate on implementing and optimizing Salesforce in your company. There are also many general sessions for B2B marketers as well as celebrity talks. Notable speakers from the 2016 event include: Marc Benioff, Melinda Gates, Mary T. Bara, and Tony Robbins.

These are our top picks for 2017. If you need any hotel, dining, or travel recommendations for SalesForce, SaaStr or The Marketing Nation Summit, don’t hesitate to contact us. Metadata is located next door to these conferences. We’ve got a few secrets to optimizing your conference experience at Moscone Center.

Think we left out a awesome B2B Marketing conference? Let us know.

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