August-September Product Update

September 18, 2020, Mark Huber
LinkedIn Native Targeting from Metadata Platform

LinkedIn Channel Filters for Audiences

1st Demand Generation Platform to offer this!

Now, you can build custom audiences based on LinkedIn criteria like Industry, Location, Job Title etc directly from our platform.

These criteria can be directly defined for our Dynamic and Account List audiences (LinkedIn only) or they can be defined separately using our LinkedIn Firmographic snippet and grouped with other types of audiences in campaigns.

We also provide the ability for you to estimate the size of your audiences based on the criteria you define in LinkedIn Firmographic snippet before you create them to give you an idea of the size of audience your Ads could appear to.

Facebook - Native Targeting from Metadata Platform

Facebook Channel Filters for Audiences

1st Demand Generation Platform to offer this!

Now, you can build custom audiences based on Facebook’s criteria like Industry, Location, Job Title etc directly from our platform.

These criteria can be defined using our Facebook Firmographic snippet and grouped with other types of audiences in campaigns.

We also provide the ability for you to estimate the size of your audiences based on the criteria you define in Facebook Firmographic snippet before you create them to give you an idea of the size of audience your Ads could appear to.

New Data Source: HG Insights

You can now use a new data source, HG Insights, to build your technology based audiences.

Display Reports

Now you can monitor the performance of your Display Experiments from our platform.

It helps you understand performance of your Creatives and Experiments used in Display Campaigns and also see overall performance of all campaigns under Channels in Multivariate Reports.

Updates to Account List Reports

Now you can see Impressions and Clicks for your Account List added to reports giving you a clear idea of their performance.

LinkedIn Ad Preview from Metadata platform

Enhanced LinkedIn Preview Ads

We have enhanced LinkedIn preview ads to include dynamic elements, as well as the CTA button to give you a good preview how your ads will appear to your audiences.

Pacing report from Metadata platform

Optimization Group with Pacing Report

Now available to users

You now have the ability to create and manage your Optimization groups for campaigns, thereby giving you the flexibility to create groups according to your requirements.

You can also review each Group’s performance under Pacing or overall performance, thereby giving you an up to date visual idea of how your campaigns are performing overall and across channels with respect to Spend and Monthly budget. It also gives you an overall idea on your Leads, CPLs, CPC and CTR.

20+ New Features and Fixes

  • Improvements for Leads enrichment to check current professional email when enriching a Lead’s business email
  • Inline edits for Optimization Group and Pacing
  • UI enhancements to Password reset and account creation page

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