May-July Product Update

Olena Dopiro


Dynamic Audiences

Dynamic Audiences is here! Now you can build your target account-based audiences using Salesforce View and Report, and it will update dynamically for LinkedIn.

Native Targeting on LinkedIn

Target your account list directly on LinkedIn and use its vast network of 610 Million users to build your audiences. Upload list .csv, or build via Salesforce List and Accounts.

Account List Reports

Easily monitor how your uploaded account lists are performing by navigating to our Account List reports. Here you’ll find the number of Reached, Engaged, Converted, Qualified and Influenced accounts from your uploaded list.

Enhanced Performance by Channels Report

We have enhanced the visualization of performance by channel reports to give you a clear idea of how your ads are performing with respect to each channel.

LinkedIn Views and Clicks by Accounts

We are excited to announce that we’re the first demand generation platform to offer a feature like this: now you can view Views and clicks by Accounts for your LinkedIn campaigns directly through Metadata.

LinkedIn – Custom Disclaimer for Lead-Gen Forms

Specify a Custom Disclaimer for LinkedIn users who will be filling in Lead Generation forms. You also have an option to add the Consent checkbox and make it required or optional.

Ability to Edit UTMs

Update your UTMs anytime after launching campaigns if your campaign contains only LeadGen offers. Not enabled for ad channel Landing Page offers.

Multi-Level Spacing in Ads

Add multi-level spacing in Ad Texts to make your text more informative and descriptive.

Ad Management Updates

We made it easier to manage Ads. You can now duplicate Ads in the library and use multi-select to add dozens of Ads to the campaign in one click.

20+ New Features and Fixes

  • New UI for selecting Custom Audiences

  • New UI for Campaign Wizard that consolidated settings in one section.

  • Updated Revenue and employee ranges for Company Firmographic

  • Unique urls for active campaigns

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4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews