Build G2 Audiences using G2 Intent data and channel filters. Audiences will be updated dynamically for LinkedIn.
To use this feature, integrate G2 through the Integration page.
Create and reuse audience groups in multiple campaigns.
Choose the Campaign Group under which you want to create campaigns for LinkedIn. Update the Campaign group through the LinkedIn Integration page.
Track all campaigns a Lead converted by appending UTMs for existing leads.
To use this feature, enable the setting in the MA tools integration page. Once enabled, if the same lead converts through multiple campaigns the UTM values will be appended as comma separated values.
To use a Drift chatbot on Landing Pages, enable Metadata pixel through Integrations and map Email field. Once done, leads converted through the Landing Pages will appear on your MA tool.