November 2020 – Product Updates

Mark Huber

G2 Dynamic Audiences

Build G2 Audiences using G2 Intent data and channel filters. Audiences will be updated dynamically for LinkedIn.

To use this feature, integrate G2 through the Integration page.

Audience Groups in Library

Create and reuse audience groups in multiple campaigns.

LinkedIn Integration – Choose Campaign Groups

Choose the Campaign Group under which you want to create campaigns for LinkedIn. Update the Campaign group through the LinkedIn Integration page.

Converted Leads – Append UTMs for existing Leads

Track all campaigns a Lead converted by appending UTMs for existing leads.

To use this feature, enable the setting in the MA tools integration page. Once enabled, if the same lead converts through multiple campaigns the UTM values will be appended as comma separated values.

Drift Chatbot Support for Landing Pages

To use a Drift chatbot on Landing Pages, enable Metadata pixel through Integrations and map Email field. Once done, leads converted through the Landing Pages will appear on your MA tool.

20+ New Features and Fixes

  • Enhancements to show Total Budget for Campaign Draft
  • Audience name limit now 50 characters
  • UI updates to Report filters and sorting order
  • Enhancements to allow more special characters in UTMs
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Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
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The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
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