October 2020 – Product Updates

Mark Huber

Sales Alerts

Notify Sales of Leads, Impressions, and Clicks related to any accounts they own directly from the platform.

Configure or view all alerts for each “Sales Owner” within the platform.

Demographic Reports

Monitor your Spend, Leads, Impressions, Clicks, CPL, Influenced and Triggered Opportunities, and other statistics by Country and region for both Facebook and LinkedIn.

Custom Questions for LeadGen forms and Text Fields

 Configure custom questions in the Library for easy use in LeadGen forms across channels. Map and sync this data with your marketing automation platform. 

We have introduced the following Custom fields into Library:

  • Custom Question – Disclaimer and Consent for Facebook and LinkedIn LeadGen forms: Set up custom disclaimers to support GDPR on LeadGen forms, and apply privacy configuration across channels.

  • Custom Question – Single Line Input for Facebook and LinkedIn LeadGen forms: Ask questions with free text answers. 

  • Custom Question – Multiple Choice for Facebook and LinkedIn Leaden forms: Ask questions with a list of defined answers.

  • Text Field to receive attribution data about your leads from MA tools: Set up multiple Custom text fields to receive data from your marketing automation platform and track attribution for your leads. Configure fields to collect data like SAL date, SQL date, and meetings booked.


What distinguishes Custom Questions from other channels and tools:

  • Set up Facebook and LinkedIn forms simultaneously

  • Ask questions in multiple languages

Enhanced UI for Filters and Summary across platform

Enhanced look and feel of filters and summary data. 

Easily access most commonly used filters. Save filters as default.

Company Location in Technology Audience

Add company location criteria to your Technology audience.

20+ New Features and Fixes

  • Custom UTMs increased from 5 to 15
  • Enhancements to UTM fields to receive special characters
  • Enhancements to Score field to receive alphanumeric data
  • Ability to select elements across multiple pages
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Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews