What’s the ROI of content marketing?
This is the question that always follows a request to burn some marketing budget on content. Gary Vaynerchuk likes to jokingly counter this question with What’s the ROI of your mother.
Unlike direct response marketing, measuring content marketing is complicated. So it’s not surprising that more than a few B2B marketers are hesitant to double down on content. However, when done right, content can have an exponential payoff.
Our friends at Point Visible looked further into B2B and B2C practices in 2017. They created a beautiful infographic showcasing content trends and expectations for 2017. These are some of the highlights we found most interesting and talked about in the office.
Content Marketing Obstacles for B2B Marketers
Stored Potential for Content Marketing
Infographic for B2B & B2C Content for 2017
Content Marketing Infographic is provided by Point Visible
Gil Allouche: Hello everyone. Happy Friday. My name is Gil Allouche. I’m the founder and CEO
My Journey Before Metadata: I always knew that I wanted to live in Europe, but I
Learn how Jason uses his workplace anxiety and turns it into a strength.