ABOUT:
As the leading Customer Success platform provider, Gainsight empowers hundreds of customer-focused businesses to deliver outcomes and exceptional experiences everyday. Their software is used by hundreds of companies, including nearly 200 publicly traded organizations and industry leaders such as GE Digital, SAP Concur, and Box.
INDUSTRY:
Software
EMPLOYEES:
1305
Gainsight’s paid media team needed to promote different products to distinct personas at mid-market and enterprise companies.
With this added complexity, manually building and segmenting campaigns wasn’t sustainable or scalable for their small paid media team.
They needed to find a way to inform and prioritize to new campaigns — without wasting their entire day working in ad channels.
Their paid media team no longer has to guess which content performs for each market segment, product line, and persona.
With more granular segmentation, they can structure their campaigns more intuitively and in a fraction of the time it takes to do this natively.
They’ve moved from manual testing to always-on experimentation. It’s created the kind of feedback loop you dream about that informs new campaigns and content creation for each persona.
Segment campaigns by geography, market segment, and product
Create audiences using native LinkedIn targeting, firmographic MetaMatch targeting, dynamic Salesforce account targeting, and dynamic G2 Intent targeting
Build experiments testing audiences, creative, and copy for each distinct persona
Promote educational content, customer reviews, analyst and comparison reports, and demo requests
Scale their top-performing experiments across LinkedIn and Facebook
Get more efficient with how they’re spending for each persona by market segment and product
ABOUT:
As the leading Customer Success platform provider, Gainsight empowers hundreds of customer-focused businesses to deliver outcomes and exceptional experiences everyday. Their software is used by hundreds of companies, including nearly 200 publicly traded organizations and industry leaders such as GE Digital, SAP Concur, and Box.
INDUSTRY:
Software
EMPLOYEES:
1305
