Zingtree’s Marketing team wasn’t happy with their paid search performance. Given how much they spent on paid search, they weren’t generating enough qualified opportunities.
They analyzed their funnel and cut paid search spend so they could start experimenting on paid social.
The only problem was their team knew it wasn’t possible to get in front of the right people on Facebook, Instagram, and LinkedIn using native targeting.
They needed to find a way to target companies that used specific technologies but had no way of doing so.