Creating a category isn’t easy so we’re sharing what we learn along the way.

B2B Category Creators

Hosted by our CEO, Gil Allouche, interviews founders and leaders who were instrumental in blazing the path to new software categories.

We have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have built their own categories successfully.

Demand Gen U

Co-hosted by Jason Widup and Mark Huber, Demand Gen U brings together experienced B2B marketers who are willing to share their successes (and failures), plus explain how they're marketing Metadata.

Get frameworks, tactics, and ideas you can steal from us and immediately apply in your role.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews