Episode 1: Godard Abel, Manny Medina, and Mark Organ

Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement! Panelists for this episode include:

  • Godard Abel – Founder of G2, and creator of “CPQ” and “Cash to Quote” categories”
  • Mark Organ – Founder of Eloqua, and creator of the “Marketing Automation” category
  • Manuel Medina – Founder of Outreach.io and creator of the “Sales Engagement” category

Or watch the video

You’ll walk away from this episode knowing…

  • Why your customers are actually the ones who define your category
  • Why you need to be different in every way possible, and…
  • Why strong competition is one of your best assets


You’ll also learn about Manny’s first meeting with a major analyst firm, Godard’s run-in with the law, and Mark’s first run at entrepreneurship.

Don’t just take our word for it

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Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker
Tamara T.
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Mid-Market(51-1000 emp.)
Metadata has been the most efficient platform
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Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews