In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift-giving categories.
Panelists for this episode include:
- Kris Rudeegraap, CEO, Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories
- Amitabh Sinha, CEO, Workspot, and one of the pioneers in the remote desktop category
Or watch the video
You’ll walk away from this episode with an understanding of:
- The benefits of focusing on category creation from day one
- How to pitch a new category to investors by using an anchor or proxy
- The different metrics for measuring the success of a newly created category
Kris tells us why he decided to travel to 30 different countries while founding Sendoso.