In our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift’s category domination. Panelists for this episode include:
- Dave Gerhardt, Founder of DGMG and Instrumental in creating the Conversational Marketing category
- Guillaume Cabane, Growth Advisor to startups and instrumental in creating the CDP Category
Or watch the video
You’ll walk away from this episode with an understanding of:
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- How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift’s rise
- The importance of building an audience for your product before you ever try to sell anything
- Why marketing based on a feature chart is a losing proposition
BONUS!
Find out why Guillaume has spent over 18 months sleeping in a tent and how Dave got through the worst stomach bug of his life the night before a huge New York Times feature article interview with his CEO!
