Episode 3: Dave Gerhardt and Guillaume Cabane

In our third episode, Gil has another fascinating category creation discussion with two of the marketers responsible for Drift’s category domination. Panelists for this episode include:

  • Dave Gerhardt, Founder of DGMG and Instrumental in creating the Conversational Marketing category
  • Guillaume Cabane, Growth Advisor to startups and instrumental in creating the CDP Category

Or watch the video

You’ll walk away from this episode with an understanding of:

    • How the combination of a strong focus on brand and creativity, plus deep technical and data expertise was the golden marketing combination during Drift’s rise
    • The importance of building an audience for your product before you ever try to sell anything
    • Why marketing based on a feature chart is a losing proposition


Find out why Guillaume has spent over 18 months sleeping in a tent and how Dave got through the worst stomach bug of his life the night before a huge New York Times feature article interview with his CEO!

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