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Helping demand gen marketers work more efficiently
Why do B2B Marketers love Spotlight?
Identify Engaged Buyers and Accounts Based on First-Party Data
Remarket and Retarget Accounts Across All Channels
Create New Sales Opportunities Based on Engagement Scores
Key Features
Metadata-Spotlight effortlessly consolidates your digital data—from social interactions to website analytics—into a single pane of glass, giving you a holistic view of customer activities
Account Journey Mapping
Visitor Identification
Actionable Insights
Engagement Detection
Look under the Spotlight hood
See how you can build better audiences and be confident you’re targeting the right people with MetaMatch.
Our Customers' Success Stories Speak for Themselves!
“With Spotlight data compiling key engagement metrics in a centralized and easy-to-filter report, we can continuously optimize and refine our content and campaign strategies based on the types of prospects who are most engaged with specific types of content or messaging. The inclusion of ‘intent page’ data also helps users better identify where a company might be in their buying cycle or user journey.”
“With Spotlight, it allows us to create audiences on groups of accounts that we can target with different levels of engagement, which in turn opens up all the Sales playbooks we’re considering”
“Spotlight’s ability to present data that identifies non-engaged accounts has helped us create effective follow-up strategies and improve our targeting efforts with sales-led outbound.”
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