Metadata Spotlight

Visualize Every Customer Interaction with Unmatched Clarity

Combine data from LinkedIn, Facebook, and beyond to revolutionize the way you track and engage leads.

Aircall engagement insights, showing website visitors, LinkedIn ads impressions, Facebook and Instagram ads impressions, and new connections

Helping demand gen marketers work more efficiently

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Trusted by:

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Tired of juggling multiple platforms to track customer interactions?

Surprising fact: Over 60% of business data is underutilized, limiting growth and customer understanding.

Key Features

Metadata-Spotlight effortlessly consolidates your digital data—from social interactions to website analytics—into a single pane of glass, giving you a holistic view of customer activities

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Account Journey Mapping

Trace complete customer paths.
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Visitor Identification

Pinpoint potential leads in real time.
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Actionable Insights

Convert data into effective action
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Engagement Detection

Discover and engage top prospects.

Account Journey Mapping

Map the entire customer journey to better predict behavior and tailor your strategies.

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Account Journey showing engagement details: Aircall has 66 touches, with interactions on different channels and 13 people added.

Visitor Identification and Creating Target Segments

Identify who’s visiting your site and what they’re interested in, instantly.

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Engagement criteria setup with LinkedIn Impressions, LinkedIn Preference, and Website Visits as rules, using 'AND' logic for grouping

Make Data actionable

Re-target your audience to multiple channels at once.

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New Audience creation with Segment and Persona Criteria, with filters like Manager, Director, VP, CXO, and estimated size preview

Predict purchase intent for your target accounts in Salesforce

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Dashboard displaying account heat scores, engagement scores by account, trends by vertical, and business segment trends by company size

How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight

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"Spotlight has saved us hours of work cleaning up data and building audiences. Plus, in just three months, we uncovered millions of dollars in opportunities across platforms like Facebook, LinkedIn, and Reddit that we couldn’t visualize before. It’s given us the ability to truly understand the impact of our advertising efforts."
Alexander Goodwin
Senior Demand Gen Manager

How Docebo Leverages Spotlight for Sales and Marketing Alignment

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"The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople. The aggregation of information in a chronological order makes it irreplaceable. Once you have a chronological understanding of an individual account, considering everything that's going on, it becomes indispensable. It's my favorite tool, providing immense value to my workflow and the people around me."
Tagg Bozied
Senior Manager of Paid Social at Docebo

The Insider’s Guide: How Lumar Uses Spotlight to Up Their Marketing Game

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"I’ve been using Spotlight since its beta launch, exploring data on which accounts are most engaged with our brand. As Spotlight evolved, I’ve tested new features like audience creation to enhance our retargeting strategies. It’s crucial to keep folks engaged with our brand and content over time, given the longer B2B sales cycles in our industry."
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Sharon McClintic
Senior Content & Campaigns Marketing Lead at Lumar

Our Customers' Success Stories Speak for Themselves!

Thanks and appreciation to all the modern marketers who lent their expertise to framing this report.

“With Spotlight data compiling key engagement metrics in a centralized and easy-to-filter report, we can continuously optimize and refine our content and campaign strategies based on the types of prospects who are most engaged with specific types of content or messaging. The inclusion of ‘intent page’ data also helps users better identify where a company might be in their buying cycle or user journey.”

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Sharon McClintic
Content Lead, Lumar

“With Spotlight, it allows us to create audiences on groups of accounts that we can target with different levels of engagement, which in turn opens up all the Sales playbooks we’re considering”

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Carlos Mario Tobon Camacho
Director of Demand Generation, Eightfold

“Spotlight’s ability to present data that identifies non-engaged accounts has helped us create effective follow-up strategies and improve our targeting efforts with sales-led outbound.”

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Simon Guiducci
Growth Marketing Manager, Trolley

“Spotlight takes the guesswork out of third-party intent data, providing clear direction on which accounts to prioritize, thus streamlining our engagement with sales-ready leads.”

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Peter Kane
Vice President of Marketing, Swoop

Don’t Wait, Transform Your Data Strategy Today!

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THE SPOTLIGHT PLAYBOOK

Visualize The Top 10 Plays to Maximize Pipeline

Combine data from Linkedin, Facebook, and beyond to revolutionize the way you track and engage leads.
EXPLORE SPOTLIGHT

Transformations

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Boost conversion rates with pinpoint retargeting

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Enhance customer retention through personalized engagement

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Reduce overhead with streamlined data management