Webinar Recording - 8/19/21

Double your pipeline with the double funnel

Don’t go all-in on ABM or demand gen. Learn how to do both using two different funnels.

Watch the webinar

In this webinar, you will learn:

  • Why you should have different funnels for ABM and demand gen
  • Which marketing tactics you should be using for each funnel
  • How to measure your performance for each funnel

ABM this. Demand gen that. We’re here to tell you there’s a time and a place for both.

And the best B2B marketers are actually running both right now using two, different funnels.

“Two, different funnels? I can’t even figure out one funnel right now.” – Probably you right now

It’s overwhelming when you don’t know where to start or how to manage two funnels. That’s why we’re hosting this webinar.

Watch Jason Widup, our VP of Marketing, and Chris Moody, Senior Director at Gartner, to get the full double funnel rundown. They’ll be giving away actionable advice and tactics so you can start blending ABM and demand gen programs together.

So whether you wrote the book on the double funnel approach (you didn’t, TOPO did) or you’re just getting started – you’ll find this webinar helpful. Trust us.

Meet the speakers

Jason Widup
VP of Marketing, Metadata
Chris Moody

Senior Director, Gartner

Get familiar with the double funnel
Nail Your Targeting So Your Campaigns Don’t Suck

Blend ABM with demand gen

Learn how to do both using two different funnels.

Watch the Webinar