Webinar Recording - 8/19/21

Double your pipeline with the double funnel

Don’t go all-in on ABM or demand gen. Learn how to do both using two different funnels.

In this webinar, you will learn:

ABM this. Demand gen that. We’re here to tell you there’s a time and a place for both.

And the best B2B marketers are actually running both right now using two, different funnels.

“Two, different funnels? I can’t even figure out one funnel right now.” – Probably you right now

It’s overwhelming when you don’t know where to start or how to manage two funnels. That’s why we’re hosting this webinar.

Watch Jason Widup, our VP of Marketing, and Chris Moody, Senior Director at Gartner, to get the full double funnel rundown. They’ll be giving away actionable advice and tactics so you can start blending ABM and demand gen programs together.

So whether you wrote the book on the double funnel approach (you didn’t, TOPO did) or you’re just getting started – you’ll find this webinar helpful. Trust us.

Meet the speakers

Jason Widup
VP of Marketing, Metadata
Chris Moody

Senior Director, Gartner

Get familiar with the double funnel

Nail Your Targeting So Your Campaigns Don’t Suck

Blend ABM with demand gen

Learn how to do both using two different funnels.

Don’t just take our word for it

Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
4.6 based on 274 reviews