Eric Wittlake Sr. Analyst, Marketing Practice TOPO
Gil Allouche, CEO,

Most B2B Marketing organizations are already leveraging some version of an account-based marketing strategy. Those that already are report increases in win rates, customer lifetime value, and ROI. That said, adopting ABM can be difficult and full of pitfalls. And where most marketers struggle is in how to effectively execute their ABM strategy.

Join Eric Wittlake, Senior Analyst from TOPO, and Gil Allouche, CEO of, as they discuss trends in Account-Based Marketing Execution and what to look out for in 2020.


In this webinar, you’ll learn:


  • Insights from TOPOs 2019 Account Based Benchmark Report
  • 5 expert tips to increase the effectiveness of your ABM program
  • Common pitfalls to avoid in executing ABM
  • New technologies that can be deployed now to reduce efforts and improve results