Importance of Diversity in the Workplace

Metadata recently won a Timmy Award for Best Tech Workplace for Diversity, and it motivated me to write a post that’s slightly adjacent to my normal topics of B2B MarTech and ABM automation. This award recognizes a technology company that treats diversity as a necessary ingredient for creativity and success. I wanted to talk a bit about why workplace diversity is so important to me and to our company, and how it ultimately benefits our customers.

I participated once in a team-building activity that really highlighted the importance of diversity to everyone participating in just the hour it took to do the exercise. When we came to the event for the day, we all had assigned seats – about 5-6 to a table, with about 10 tables filled. The point of the exercise was to build an exact replica of a relatively simple man figure made from Legos.

The example Lego figure was behind a curtain and only one person from each table could inspect it at a time. You couldn’t take notes or draw anything while looking at it. When you got back to your table, someone else could go look, and you could discuss, write things down, plan. We did this for up to 30mins, then when we thought we were ready to build it, we were timed at how long it took us. One more thing, before beginning, the group leader predicted which table would win – and put that in a sealed envelope before we started.

Table times were incredibly varied, from a low of 1m 40sec to a high of over 15min! The surprising thing was that the closest team to the 1m 40sec team was over 6min long! When we were all finished, the group leader showed us his prediction, and sure enough, he predicted the 1m 40sec table. How did he do that?

A week before the exercise, everyone had taken an Insights personality test. The tables were arranged by people’s Insights colors (red, yellow, blue, green). The winning table had the most diverse team using these Insights categories. Every other table was made up of people from the same Insights category. This was the clearest, fastest example of the importance of diversity in the workplace I’d ever had and it made a lasting impact on me.

There are so many reasons why diversity produces better results. Some of my top include:

  • Multiple perspectives are critical. It’s just as important to hear the perspective of the person who has the least experience as it is to hear the perspective of the person who has already done this 4-5x. Both are important to achieving a better result.
  • Employees and customers feel more at home. Metadata is represented by so many countries, cultures, characters, and mixed ages and genders. There’s no single cohort to feel outside of.
  • Diversity fixes bugs – in products and processes.All types of problems, from code issues to HR challenges, are simply better resolved in a diverse environment. When you have too many people who think alike, you get the same result over and over. That’s not what we’re after.

And from a personal standpoint, it’s incredibly important to me to give opportunities to those who may be traditionally left on the sidelines, make less money, has less of a voice, grows up in poverty, may be considered too old or too young. In my experience, these are the people that work the hardest and almost always have a positive impact on culture.

What do you think? How has diversity impacted you, your career or company?

Starting my journey at metadata.io

Hello Metadata friends and family! My name is Olivier L’Abbé, and I’m the new president of metadata.io! I couldn’t be more excited about my new role, and I just wanted to take a quick moment to introduce myself and say a few words.

It’s a great time to be on the Metadata team as it ramps up for growth and aims to solve a huge challenge facing marketers today – the burden of repetitive, mundane manual tasks. As Metadata ventures into new and exciting territory, I have the honor of joining the team as president.

I look forward to executing on our strategy as we go after the B2B marketing operations market. As president, I will be the lead on go-to-market efforts, customer success and business development.

Before Metadata I was SVP of Sales at G2, and that’s actually where I met Metadata CEO, Gil Allouche. G2 became a Metadata customer after seeing so many companies build these amazing, predictable lead pipelines at scale using Metadata’s AI-powered technology. I also led and built sales teams at Fliptop – which was acquired by LinkedIn.

The opportunity to join the company and bring this game-changing innovation to the forefront of the market was one I couldn’t turn down – and that was just one reason to join the team. Here are the top five reasons why Metadata was the right fit for me:

1. The technology is cutting edge.

At the core, we are able to remove the human element around running and operationalizing digital marketing campaigns. This historically has been rife with tedious and mundane tasks. We can now help our customers leverage AI to run hundreds of experiments at scale to ensure we deliver the highest converting ads to the right channels at the right time. Historically I’ve thought of myself as a product person in a salesperson’s body. The reason I bring this up – I love working with our customers to better understand their business so that we can work to help them solve complex problems. Gil and the team encourage these behaviors and welcome the challenge. I find this very inspiring and exciting at the same time.

 

2. The team.

It’s remarkable to see what Gil and the team were able to create in such a short time. Not only have they built a unique product, but they’ve also managed to acquire and retain some amazing customers like Nutanix, Splunk, Zendesk, and others. On top of that, the company recently won a Timmy Award for Best Workplace Diversity.

3. The customers.

I was fortunate to attend Metadata’s first annual customer event in October. During the event, customer after customer came to introduce themselves and share stories on how effective their marketing team was now operating since partnering with Metadata.

The additional value from our platform is that we can help companies with predictability as they look to scale. The challenging questions such as “how much should I spend on this channel and which creatives should I use?” — can now be answered! This enables our customers to focus on the more exciting parts of marketing around creative, brand and content creation. I saw that as a major win for everyone involved.

4. It’s challenging – in the best possible way.

This gives me the opportunity to bring everything I’ve learned in MarTech these last six years full circle. I loved my time building sales teams at Fliptop and G2. I love the speed and chaos that comes from early-stage companies. I feel I tend to thrive in this environment and I’m super excited to be starting over.

5. I can remain close to the G2 ecosystem I helped build.

G2 is an incredible platform to help both buyers and sellers find one another. The Metadata platform enables G2 customers in a few ways. First, we can use the G2 content to target active buyers. Secondly, we can use the G2 first-party intent data so marketing teams can be advertising to active buyers. This is a great partnership that will continue to evolve.

Although my journey at Metadata is just beginning, it has already been filled with momentum and pace that brings out my passion to build teams and companies.

You can expect to see big things from Metadata in the coming months.

I look forward to getting to know everyone in this incredible Metadata community! Please feel free to drop me a line and introduce yourself:

olivier@metadata.io

https://www.linkedin.com/in/olivier-labbe/