Challenge
Before Metadata, Titan relied exclusively on organic leads from Salesforce AppExchange listings and SEO.
“We didn’t have a single paid lead coming in. Everything was organic or from AppExchange,” said Adi Hagag, VP of Marketing at Titan.
As the company scaled, it became clear that organic alone couldn’t sustain their growth targets. They needed to:
- Build paid demand from zero
- Prove that paid could produce quality pipeline
- Do it with a very lean team (one paid media manager and a small product marketing group)
Solution
Titan launched its first-ever ad campaign using Metadata — skipping agencies and manual channel setup entirely.
Why Metadata:
- Unified platform for multi-channel campaign management (Google, LinkedIn, Meta, Bing)
- Automated budget optimization and bidding
- Spotlight attribution for full-funnel visibility
- Simplified audience targeting for Salesforce users
Titan began with six months of Metadata Managed Services to get expert onboarding support and technical setup (including conversion tracking and form integrations).
“After years of neglect and poor data hygiene, we wanted Metadata’s experts to help us sort out tracking and conversion tags. The Metadata team was able to fix this in weeks.”
Results
After launching with Metadata, paid demand became a core engine of Titan’s GTM motion:
| Metric | Before Metadata | After Metadata |
|---|---|---|
| Paid Leads Generated | - | +100% |
| Avg. Contract Value | $8.5K | $12K (+45%) |
| Pipeline ROI (Marketing-Triggered) | - | 1.70x |
| Revenue ROI (Cohort-Based) | - | 1.40x |
“This is only a few months in – continues to increase”
“The ACV on paid is higher than organic. We’re reaching bigger buyers — VPs of Sales and Ops, not just Salesforce admins.”
Lean Team, Scaled Output
- One full-time campaign manager runs all programs
- Metadata handles optimization, pacing, and attribution
“Without Metadata, I’d need two or three more employees. Budget management and attribution automation make it possible to run $2M in annual ad spend.”
Key Platform Capabilities
Bid Agent – Optimizes bids dynamically across LinkedIn and Google
Audience Builder – Enables Salesforce persona targeting for non-AppExchange buyers
Spotlight – Tracks and re-engages high-intent accounts with warm retargeting
Multi-Channel Control – Google drives bottom-funnel results, while Meta and LinkedIn expand reach
“If I didn’t have audiences, I couldn’t run Facebook. If I didn’t have budget management, a one-person operation wouldn’t be enough. If I didn’t have Spotlight, my attribution would be garbage, Metadata allows us to optimize and scale at a pace no human could alone.”
Looking Ahead
Titan plans to double ad spend in 2026 while maintaining its sub-$2K cost-per-MQL efficiency.
“We’re trying to grow from high teens in ARR to $25M. Paid demand is our biggest GTM bet now.”
The team continues to test Meta and Bing, while exploring Reddit once their organic presence matures.
Advice for Other Marketers
“If your organic funnel works, your paid will too. The key is knowing your target cost per demo and staying disciplined. Metadata lets you test that scientifically.”
Adi Hagag
ABOUT:
Forms, Portals, eSign, Docs, and Surveys directly on Salesforce. Ensure your business runs on a single source of truth.
INDUSTRY:
SaaS / Salesforce Ecosystem
EMPLOYEES:
250
