And uploading new account lists every week takes time you can’t afford to waste.
“If we weren’t using Metadata, it would be really painful to activate our intent data from all our platforms. In a lot of cases, we probably wouldn’t use intent data."
You shouldn’t have to get on a call before you get to see the product. We hate that too.
"Metadata operationalizes intent data and deploys campaigns in a way that far exceeds the human capability. At G2, it showed a direct impact on pipeline creation."