Having intent data isn’t enough

And uploading new account lists every week takes time you can’t afford to waste.

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“If we weren’t using Metadata, it would be really painful to activate our intent data from all our platforms. In a lot of cases, we probably wouldn’t use intent data."

Megan Boone

Director of Demand Generation ThoughtSpot

368 accounts meet your intent score

Now what? Thanks for nothing Marketing. Manually using intent data is a beast. And if you’re stuck importing lists of new accounts showing intent every week, it’s too late. Your buyers already went elsewhere.

Making it easier for B2B marketers to use intent data​

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Get more from your intent data with Metadata

And by more, we don’t mean more manual work or more noisy intent signals for your Sales team. We mean more ROI.

See Metadata in action

You shouldn’t have to get on a call before you get to see the product. We hate that too.

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What this actually means for you without any buzzwords

Stop wasting time in spreadsheets
With all this time back - now you can focus more on the big things. Like coming up with new campaigns to target people in buy now mode right now.
Turn account signals into audiences
You can layer on specific job titles and locations to make sure you target the right people at these accounts.
Get in front of your buyers in real-time
Your intent audiences will dynamically update every day, you can say goodbye to stale intent data and start serving targeted ads ASAP.

Godard Abel

CEO, G2

"Metadata operationalizes intent data and deploys campaigns in a way that far exceeds the human capability. At G2, it showed a direct impact on pipeline creation."

ThoughtSpot + Metadata

See how they got off the .CSV hamster wheel, activated their intent data, and generated $5M in pipeline in the process.
READ THE CASE STUDY