Take a pilot to prove Facebook works for your B2B campaigns
B2B on Facebook? Metadata Powers These Brands
The data speaks
Did you know that Facebook and Instagram generate powerful results for B2B marketers? Our latest benchmark report reveals key insights from June to August 2024, showing why these platforms are vital for your B2B strategy.
“We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch. Analytics showed we were hitting them on LinkedIn too. Our best leads come from our RevOps-based MetaMatch audience, which, although only about 15K, provides very clean and effective targeting.”
Riley Timmins
Director of Marketing at Cacheflow
How Pendo Reduced Their Cost-per-MQL on Facebook by 80%
"We have a really lean digital marketing team, so we rely on Metadata to help us run experiments at scale and optimize our paid social media spend. That just wasn't possible using the native platforms."
Will Cozart
Senior Digital Manager
How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads
"When people think of B2B paid social, LinkedIn is the first platform that comes to mind. But what if you could create LinkedIn-level audiences and run campaigns that generate pipeline just as efficiently on Facebook? It's perfectly possible with Metadata. We've been able to build a lean, mean, demand gen machine that's fueled by high-quality leads from LinkedIn and Facebook with an MQL rate of 90%+."
Julian Foster
Head of Global Paid Social
Don’t just take our word for it
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.