Facebook’s B2B Problem Marketers have to decide where they want to spend their budget, and that’s
Facebook’s B2B Problem Marketers have to decide where they want to s...
Metadata recently won a Timmy Award for Best Tech Workplace for Diversity, and it motivated me to write a post that’s slightly adjacent to my normal topics of B2B MarTech and ABM automation. This award recognizes a technology company that treats diversity as a necessary ingredient for creativity and success. I wanted to talk a bit about why workplace diversity is so important to me and to our company, and how it ultimately benefits our customers.
Metadata recently won a Timmy Award for Best Tech Workplace for Divers...
Hello Metadata friends and family! My name is Olivier L'Abbé, and I'm the new president of metadata.io! I couldn't be more excited about my new role, and I just wanted to take a quick moment to introduce myself and say a few words.
It’s a great time to be on the Metadata team as it ramps up for growth and aims to solve a huge challenge facing marketers today – the burden of repetitive, mundane manual tasks. As Metadata ventures into new and exciting territory, I have the honor of joining the team as president.
Hello Metadata friends and family! My name is Olivier L'Abbé, an...
Today’s B2B marketing departments are lean and mean. The general feedback that we get from our
Today’s B2B marketing departments are lean and mean. The general fee...
B2B brands are spending millions of digital marketing dollars a year trying get their target audience
B2B brands are spending millions of digital marketing dollars a year t...
What’s better than networking with marketing thought-leaders, while watching the Warriors at the Oracle Arena? Maybe
What’s better than networking with marketing thought-leaders, while ...
By 2019, 80 percent of internet traffic will involve video. In addition, video can help customers
By 2019, 80 percent of internet traffic will involve video. In additio...
When it comes to email, do you know whose message gets opened 100 percent of the
When it comes to email, do you know whose message gets opened 100 perc...
You built your Facebook page for your B2B business but your customers aren’t coming. Your page
You built your Facebook page for your B2B business but your customers ...
There’s no way around it – if you want to see whether Facebook or LinkedIn is
There’s no way around it – if you want to see whether Facebook or ...
How do you choose the best mediums and platforms to use for your B2B marketing? If
How do you choose the best mediums and platforms to use for your B2B m...
Here at Metadata, you’ll hear us refer to multivariate testing a lot. Why do companies use
Here at Metadata, you’ll hear us refer to multivariate testing a lot...
