December 16, 2024
A Complete Guide to Facebook Lead Ads for B2B Marketers
Capturing high-quality leads is essential in B2B marketing, especially for SaaS and tech companies. Facebook Lead
Capturing high-quality leads is essential in B2B marketing, especially...
December 9, 2024
The B2B Marketer’s Handbook to LinkedIn Ads
With B2B marketing constantly changing, using LinkedIn Ads helps you reach professionals and attract quality leads.
With B2B marketing constantly changing, using LinkedIn Ads helps you r...
December 9, 2024
Creating a Strategy That Revolves Around Customer Value: A Comprehensive Guide
A well-planned account-based marketing strategy can change how you engage with important accounts and increase revenue.
A well-planned account-based marketing strategy can change how you eng...
December 4, 2024
Better Bids, Better Results: Say Hello to the Metadata Bid Agent
As a marketer, I know the guesswork and challenges of dealing with LinkedIn bidding all too
As a marketer, I know the guesswork and challenges of dealing with Lin...
December 4, 2024
Mastering B2B Facebook Ads: Strategies for Success in Digital Marketing
Want to make the most of B2B Facebook Ads to reach key decision-makers and grow your
Want to make the most of B2B Facebook Ads to reach key decision-makers...
December 4, 2024
ABX vs ABM: Unraveling the Future of Account-Based Strategies
In today’s B2B landscape, clients are inundated with generic marketing messages that fail to resonate with
In today’s B2B landscape, clients are inundated with generic mar...
August 30, 2024
We’ve Improved Our Audience Match Rates
At the core of Metadata, we help our customers build pipeline by optimizing their paid media
At the core of Metadata, we help our customers build pipeline by optim...
August 5, 2024
An Account Executive Marketing Experiment: Crafting Success from Frustration
At Metadata.io, innovation isn’t just a corporate buzzword; it’s a core practice. As an account executive,
At Metadata.io, innovation isn’t just a corporate buzzword; it’s a...
July 29, 2024
Finding Clarity in Your Job Search
Hi there, job seeker. Managing job applications, interview prep, and rejection emails can be tough. Let’s
Hi there, job seeker. Managing job applications, interview prep, and r...
July 29, 2024
B2B is not Boring
Feeling like your B2B marketing is blending into the background? You’re not alone. But let’s talk
Feeling like your B2B marketing is blending into the background? Youâ€...
June 27, 2024
Maximizing ROI: Harnessing Experiment and Channel Count Strategies in B2B Marketing
Exploring the last six months of data, we’ve pinpointed how mixing the right number of experiments
Exploring the last six months of data, we’ve pinpointed how mixing t...
June 21, 2024
Optimizing B2B Campaigns: A Data-Driven Look at Channel and Audience Performance on Metadata.io
With increasing complexity and competition across the B2B landscape, navigating advertising channels and campaigns can leave
With increasing complexity and competition across the B2B landscape, n...
