Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

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Ana Marturet

Navigating the world of social media ads can be a puzzle, but we’ve got some pieces that fit perfectly. At Metadata.io, our recent study on ad formats across LinkedIn and Facebook reveals which ones deliver the best bang for your buck.

LinkedIn Insights:

  • Convo Ads are the star performers with a return on investment (ROI) of 106x and an impressive $262M in influenced opportunities from a $2.5M spend.
  • Document Ads stand out for direct opportunities, boasting the lowest cost per lead (CPL) at $117 and an ROI of 9x.
  • Despite a higher CPL of $953, Video Ads effectively engage audiences, proving their worth for brand storytelling.

Facebook Findings:

  • Image Ads take the lead with an ROI of 43x and a CPL of $177, making them an efficient choice for reaching a vast audience.
  • Carousel Ads, while costly at $2K per lead, highlight the need for strategic creative adjustments to improve their ROI.

This data underscores the importance of aligning ad formats with platform strengths to maximize your marketing efforts. By understanding which formats resonate on each platform, you can craft more effective campaigns that not only engage but convert.

For a deeper dive into these insights, check out the full breakdown and how you can apply these findings to your strategies: Exploring the Impact of Ad Formats Across Different Channels at Metadata.io.

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Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
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The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
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