Named High Performer in G2 Grid® for Account-Based Advertising Spring 2021 Report

Mark Huber

Company again scores Highest Satisfaction Score and Net Promoter Score (NPS) against Competitors

San Francisco – March 2, 2021 – announced it was named in the top leadership position in the G2 Spring 2021 Grid Report for Account-Based Advertising Software. Metadata again received the highest satisfaction score among products in Account-Based Advertising. is also in the Lead Intelligence, Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer.

In 2020, Metadata announced a full sweep in the top leadership position in the G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting to demand generation technologies.

The Grid® Report for Account-Based Advertising Spring 2021 is based on scores calculated using the G2 algorithm v3.0 from reviews collected through March 02, 2021. The Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 rates products from the Account-Based Advertising category algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks.

With 143 reviews, 99% of users rated it 4 or 5 stars, 99% of users believe it is headed in the right direction, and users said they would be likely to recommend at a rate of 92%.

“We are always grateful to our customers who drive this type of accolade with every single review. Not only do they attribute to our growth, but they are avid fans to promote how they use Metadata to generate revenue, not just leads,” said Jason Widup, VP of Marketing, Metadata. “We are honored to rank again as #1 in customer satisfaction against the competition, always putting our customers first.”

G2 Crowd’s Grid is based on real, unbiased user reviews and rates platforms algorithmically from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

See the full report on G2’s site.

About Metadata

Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta and ThoughtSpot rely on Metadata to get closer to revenue. Start experimenting so you can get revenue faster with

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