November 2020 – Product Updates

Mark Huber
December 1, 2020
G2 Dynamic Audiences Build G2 Audiences using G2 Intent data and channel filters. Audiences will be

Table of Contents

    G2 Dynamic Audiences

    Build G2 Audiences using G2 Intent data and channel filters. Audiences will be updated dynamically for LinkedIn.

    To use this feature, integrate G2 through the Integration page.

    Audience Groups in Library

    Create and reuse audience groups in multiple campaigns.

    LinkedIn Integration – Choose Campaign Groups

    Choose the Campaign Group under which you want to create campaigns for LinkedIn. Update the Campaign group through the LinkedIn Integration page.

    Converted Leads – Append UTMs for existing Leads

    Track all campaigns a Lead converted by appending UTMs for existing leads.

    To use this feature, enable the setting in the MA tools integration page. Once enabled, if the same lead converts through multiple campaigns the UTM values will be appended as comma separated values.

    Drift Chatbot Support for Landing Pages

    To use a Drift chatbot on Landing Pages, enable Metadata pixel through Integrations and map Email field. Once done, leads converted through the Landing Pages will appear on your MA tool.

    20+ New Features and Fixes

    • Enhancements to show Total Budget for Campaign Draft
    • Audience name limit now 50 characters
    • UI updates to Report filters and sorting order
    • Enhancements to allow more special characters in UTMs
    A hand turning a dial labeled "ROI," surrounded by the words "CHANNEL COUNT" and "EXPERIMENT," on a green background
    Maximizing ROI: Harnessing Experiment and Channel Count Strategies in B2B Marketing
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