Resources

Discover insights, guides, and tools to help you market smarter.

December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
January 29, 2026

Why Multivariate Testing Matters for Marketers
Here at Metadata, you’ll hear us refer to multivariate testing a lot...
Gil Allouche
Gil Allouche
January 29, 2026

Agentic GTM Explained: How AI Agents Transform B2B Marketing
Agentic GTM is when AI agents run your go-to-market strategy for youâ€...
Lisa Sharpata Headshot
Lisa Sharapata
January 27, 2026

Intent Signals Explained: How to turn Data into Revenue in 2026
Most B2B marketers are burning half their ad budget on companies that ...
Lisa Sharpata Headshot
Lisa Sharapata
January 21, 2026

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
James Silvestri
James Silvestri
January 20, 2026

AI Tools Every GTM Team Needs to Win in 2026
Most B2B marketers spend their days doing work that doesn't requi...
Lisa Sharpata Headshot
Lisa Sharapata
January 20, 2026

Ad Performance: The Data-Driven Marketer’s Essential Guide
Most B2B marketers are drowning in ad metrics that don't matter w...
James Silvestri
James Silvestri
January 14, 2026

Stop Chasing Ghost Signals
Why intent data is collapsing — and what’s next for B2B market...
Lisa Sharpata Headshot
Lisa Sharapata
December 16, 2025

How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline
THE CHALLENGE When Mackenzie took over digital marketing at Pendo, one...
James Silvestri
James Silvestri
Featured
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GT...
Lisa Sharpata Headshot
Lisa Sharapata
Featured
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Ac...
Lisa Sharpata Headshot
Lisa Sharapata
November 4, 2025

Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine
+139% Lead Volume -94% Cost Per Lead Challenge Ad Spend Without a Funn...
James Silvestri
James Silvestri
November 4, 2025

Titan Builds Paid Demand from Scratch with Metadata
$1M+ Triggered Pipeline (<8 months) +45% Average Contract Value Cha...
James Silvestri
James Silvestri
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