How would you like to learn directly from those who defied the status quo and created what didn’t already exist?
For us founders who read “Play Bigger” and watch the likes of Salesforce create and dominate an entire category, learning the non-romantic overnight story, getting the #fail moments, overcoming adversity, and discovering hidden absolute truths is the best schooling.
I wanted to have conversations about the untold secrets and backroom deals, and learn straight from the entrepreneurs who have created their own categories successfully. On the flip side, I also wanted to cover some big #failcon type of moments where category creation did not happen successfully.
Bringing innovation to the market can be unchartered territory. We expose the challenges and missteps our guests face, and provide intimate tools that listeners can walk away with to achieve success.
This podcast is a candid conversation between friends, including several of the industry’s best category creators in the tech and SaaS industry. If nothing else, this podcast looks to demystify the overcrowded term “category creation” and supercharge it with tools, processes, and life lessons.
Get comfortable, grab a drink (its mandatory), and join us as we discuss the highs and the lows of category creation – the battle scars, the triumphs and and many laughs!
Metadata.io is a B2B marketing software startup that is defining a new category, and shares its learnings along the way. Stay tuned for the next episode.